Exam 1 Flashcards
sociology
the scientific study of individuals and small group intactions
personality psychology
the study of the role of individual differences
sociology
the study of groups organizations and socieites rather than individuals
construals
the way in which people percieve comprehend and interpret the social world
construals are shaped by
the need to feel good about ourselves (self-esteem approach)
The need to be accurate (social cognition approach
Types of Research
descriptive research
correlational research
experimental method
descriptive methods
describes what is happening observations
correlational methods
examines the relationship between two variables
experimental methods
manipulate one or more variables while controlling all others
independent variable
the variable that the experimenter manipulates; also the cause
dependent variable
the variable measured for changes or differences; also the effect
quasi experiments
when you cannot randomly assign people to group
experimental methods
internal validity v. external validity
internal validity
making sure that nothing besides independent variable can affect the dependent variable
external validity
the extent to which the results of a study can be generalized to to other people and situations
mundane realism
the exten to which experimental findings can be generalized to the real world
psychological realism
the extent to which the psychological processes triggered in an experiment are similar to psychological processes that occur in everyday life
field experiments
study behavior outside of the lab in natural setting
social cognition
how people think about themselves and the social world; more specifically how people select interpret remember and use social information to make judgements and decisions
schemas
the mental structures people use to organize their knowledge about the social world around themes or subjects
Schemas are used to
- Help us organize and make sense of our world
- fill in the gaps of
the knowledge