exam 1 Flashcards
Herbert Mead
- Develop personal identities through interacting with others
- others’ messages form foundation of self-concepts
- learn who you are and how you are perceived through mass communication
- looking-glass self
Content level of meaning
literal message
Pathos
appeal to emotion
logos
appeal to logic
ethos
credibility of speaker
Foucalt
power comes from controlling knowledge
textual analysis
interpretation of symbolic activities
rhetorical criticism
process of examining a text to see how it works communicatively
mediated communication
technology influences how you think and work
constructivism
organize and interpret experience by applying cognitive structures
cognitive schemata
4 mental structures people use to organize and interpret experience
Stereotype
- Cognitive Schemata
- predictive generalization about a person or situation based on the category we place something in and how it measures up against personal constructs, we predict what it will do
Scripts
- cognitive schemata
- sequence of activities that spell out how we are expected to act
Self-serving Bias
- tend to construct attributions that serve our personal interests
- attribute positive actions to internal and stable factors
positive visualization
- technique used to enhance success by teaching people to visualize themselves positively
empathy
ability to feel with another person
culture
beliefs, customs, and traditions of a specific group of people
language is ARBITRARY
verbal symbols are not intrinsically connected to what they represent
language is ABSTRACT
words stand for ideas and things, but they are not the same as those ideas and things
institutional facts
meanings of brute facts based on human interpretation