Event Typologies

Question 1

What are Mega-Events

Answer 1

Volume exceeds 1 million visitors

Capital costs exceed $500 mil

High levels of tourism, particularly international tourism, media/coverage, prestige and economic impact

e.g. Olympics

Question 2

What are Hallmark Events

Answer 2

only happen in one place

enhance tourism in the short/long term

Success relies on uniqueness, status, tradition, or timely significance

e.g. Sydney Mardi Gras

Question 3

What are Major Events

Answer 3

Significant national and international visitor numbers #

e.g. eatser show

Question 4

What Are Minor Event, Local/Community Events

Answer 4

Are held for social and fun, entertainment objectives

Generally produced in local communities and are targeted at local audiences