Event Context and Initiation Flashcards
what are the External contextual Factors (PESTEL+O)
Legal/regulatory factors
Political Factors
Environmental factors
Social factors
Technological factors
Economic factors
Organisational factors
In creating an event concept or proposal, we need to ask? - 5 W’s
WHY - is the event being held?
WHO - is the event directed at?
WHAT - idea will best achieve the goal?
WHERE – what venue will best support the event?
WHEN – what is the best season, day and time?
Identifying Stakeholders - Directly Involved (7)
Event organisers
Facility managers
Participants
Spectators
Officials
Sponsors
The media
Identifying Stakeholders - Indirectly Involved (5)
Governments: national, state, local
Consultants
Communities
Corporate Sector
Tax Payers
What is The ‘WOW’ Factor
Consider how to give your event a USP (Unique Selling Proposition) or ‘wow’ factor
This is a special feature that attracts attention to your event and makes ut both memorable and unique
what is an Event Scope
a concise and accurate description of the event that is to be created and delivered that reflects the specified requirement as agreed between the event’s stakeholder(s)
What is a Tender(in bidding)
inviting parties to submit an offer > evaluation of offers > selection
What is a client brief
documents developed by organisations > seeking responses as to how a particular event (e.g. product launch) would be produced by a specialist event management company
what is Bidding
Organisations/countries/cities/towns bid to host an event
Bidding bodies respond to a given set of criteria outlined in the Candidature document
e.g. Australia ‘bidded’ to get the 2023 soccer women’s world cup here
Key Organisations Involved in the Bidding Process (3)
Owners of the event
Destination bidding agencies
Tourism and/or event industry suppliers
Functions of an Event Feasibility Study
Helps to analyse the event concept in more depth, providing greater clarity, defined objectives and key stakeholders
An Event Feasibility Study Addresses (4)
Market feasibility
Financial feasibility
Operational feasibility
Scheduling feasibility
PESTLIE-D Model consists of (8)
Political
Economic
Social
Technological
Legal
International
Environmental
Demographic
C-PESTEL consists of (7)
Competitive
Political
Economic
Sociocultural
Technological
Environmental
Legal
