Étude quantitative Flashcards

1
Q

Le design des bureaux rend en moyenne les employés ____ plus heureux au travail

A

33%

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2
Q

According to the infographic “Content marketing statistics”, xx % of companies that have a content marketing strategy leverage blogging

A

48%

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3
Q

According to the infographic “Content marketing statistics”, 48 % of companies that have a content marketing strategy leverage —

A

Blogging

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4
Q

According to the infographic “Content marketing statistics”, after google, what is the most popular video platform?

A

Facebook

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5
Q

According to the infographic “Content marketing statistics”, what is the most popular video platform?

A

Google

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6
Q

According to the infographic “Content marketing statistics”, xx % of decision makers spend more than one hour per week reading and reviewing thought-leadership content

A

54%

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7
Q

According to the infographic “Content marketing statistics”, 54 % of decision makers spend more than ____ per week reading and reviewing thought-leadership content

A

one hour

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8
Q

According to the infographic “Content marketing statistics”, xx % of marketers actively use content marketing

A

82%

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9
Q

According to the infographic “Content marketing statistics”, WordPress users produce xx new posts each month

A

70 milion

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10
Q

According to the infographic “Content marketing statistics”, WordPress users produce about xx new comments each month

A

77 milion

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11
Q

According to the infographic “Content marketing statistics”, what is the most common measurement of success for content marketing programs?

A

Total sales

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12
Q

According to the infographic “Content marketing statistics”, how long does the average listener spends weekly listening online audio?

A

16 hours 14 minutes

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13
Q

According to the infographic “Social media statistics”, xx % of Facebook users acess the app on mobile

A

98,3%

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14
Q

According to the infographic “Social media statistics”, what is Twitter’s rank in the list of the wold’s most visited websites?

A

second

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15
Q

According to the infographic “Social media statistics”, marketers think ____ is the most popular social media platform across ____ age group

A

Facebook
All

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16
Q

According to the infographic “Social media statistics”, what genre use Twitter the most?

A

Males

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17
Q

According to the infographic “Social media statistics”, what is the median engagement rate across all industries on Facebook?

A

0,08%

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18
Q

According to the infographic “Social media statistics”, the ____ engagement rate across all industries on Facebook is 0,08%

A

Median

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19
Q

According to the infographic “Social media statistics”, ____ is the largest B2B display advertiser in the U.S. at 32,3%

A

LinkedIn

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20
Q

According to the infographic “Social media statistics”, LinkedIn is the largest B2B display advertiser in the U.S. at _____ %

A

32,3%

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21
Q

According to the infographic “Social media statistics”, what is the second best platform for marketers?

A

Instagram

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22
Q

According to the infographic “Social media statistics”, ____ is the second best performing social media platform for marketers

A

Instagram

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23
Q

According to the infographic “Social media statistics”, what is the proportion of LinkedIn members who drive business decisions?

A

4 of 5

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24
Q

According to the article “The Employee Experience_onboardig_space”, organizations with engaged employees outperform those with low employee engagement by _____ %

A

202%

25
Q

According to the article “The Employee Experience_onboardig_space”, what is the proportion of employees of companies with financial performance that is significantly above average are moderately or highly engaged?

A

3/4

26
Q

According to the article “The Employee Experience_onboardig_space”, as of may 2016, what is the proportion of american workers are considered to be engaged in their jobs?

A

32,7%

27
Q

According to the article “The Employee Experience_onboardig_space”, what is the impact of engaged employees on shareholder returns over five years?

A

5 times higher

28
Q

According to the article “The Employee Experience_onboardig_space”, what was the study conducted to compare engagement scores and safety incidents?

A

a study on 230 companies in 49 different industries

29
Q

According to the article “The Employee Experience_onboardig_space”, those businesses with employee engagement scores within the top quartile have _____% less safety incidents than those in the bottom quartile?

A

70%

30
Q

According to the article “The Employee Experience_onboardig_space”, ______% of surveyed employees ranked being empowered to take action on the job when a problem or opportunity presented itself as an important component of their engagement

A

70%

31
Q

According to the article “The Employee Experience_onboardig_space”, what is the impact on the net profit margins of having engaged workers?

A

6% higher margins

32
Q

According to the article “Parents and YouTube”, what is the percentage of surveyed mothers have a smartphone?

A

84%

33
Q

According to the article “Parents and YouTube”, what group of users of at the top of YouTube’s list?

A

Mothers

34
Q

According to the article “Parents and YouTube”, what proportion of busy mothers visit youtube monthly?

A

9 out of 10

35
Q

According to the article “Parents and YouTube”, what is the proportions of mothers who watch YouTube to learn more about a subject or to watch how to videos?

A

45%

36
Q

According to the article “Parents and YouTube”, what is the proportion of mothers on YouTube visit it to learn more about a specific product or service?

A

33%

37
Q

According to the article “Parents and YouTube”, what is the percentage of mothers that are active when watching videos?

A

73%

38
Q

According to the article “Parents and YouTube”, _____% of mothers are watching similar videos

A

46%

39
Q

According to the article “Parents and YouTube”, ______% of mothers are active on YouTube by liking, rating, reading/leaving comments on a video

A

38%

40
Q

According to the article “Parents and YouTube”, _____% of the mothers then look for more information about the subject presented

A

35%

41
Q

According to the article “Parents and YouTube”, _____% of the mother share videos

A

32%

42
Q

According to the article “Parents and YouTube”, _____% of the mother try to learn more about the brand featured in the video

A

28%

43
Q

According to the article “Parents and YouTube”, _____% of the mothers subscribe to the YouTube channel

A

20%

44
Q

According to the infographic “Advertising statistics”, how many people used browsers that block ads by default in 2019?

A

527 million

45
Q

According to the infographic “Advertising statistics”, what is the proportion of people who use a ad blocker because they don’t want their online behavior to be tracked?

A

44%

46
Q

According to the infographic “Advertising statistics”, how much will be spend on mobile advertising by 2022?

A

240 bilion $

47
Q

According to the infographic “Advertising statistics”, what is the average cost per click?

A

3,33$

48
Q

According to the infographic “Advertising statistics”, how much is the most expensive marketing industry keyword CPC?

A

165$

49
Q

According to the infographic “Advertising statistics”, what is the proportion of people who report watching explainer videos to learn more about a product?

A

94%

50
Q

According to the infographic “Advertising statistics”, Viewers are ____ more likely to use YouTube versus other platforms to find information about a brand, product, or service.

A

4x

51
Q

According to the infographic “Advertising statistics”, viewers say they are _ times more likely to buy something they saw on YouTube/

A

2x

52
Q

According to the infographic “Video marketing statistics”, what is the percentage of marketers who use short-form video consider it effective?

A

46%

53
Q

According to the infographic “Video marketing statistics”, what is the average engagement rate of short-form video?

A

53,9%

54
Q

According to the infographic “Video marketing statistics”, what is the proportion of marketers using video marketing say it helped them get leads?

A

83%

55
Q

According to the infographic “Video marketing statistics”, live videos is the _ most-used social media marketing tactic

A

Third

56
Q

According to the infographic “Video marketing statistics”, ____% of marketers says they used snapchat for their marketing strategy in 2020

A

11%

57
Q

According to the infographic “Video marketing statistics”, ____% of marketers reported a positive ROI on their video marketing strategy

A

88%

58
Q

According to the infographic “Video marketing statistics”, YouTube is the ____ most visited website in the world

A

second

59
Q

According to the infographic “Video marketing statistics”, what proportion of YouTube users is over the age of 65?

A

49%