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Étude quantitative Flashcards

1
Q

Le design des bureaux rend en moyenne les employés ____ plus heureux au travail

A

33%

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2
Q

According to the infographic “Content marketing statistics”, xx % of companies that have a content marketing strategy leverage blogging

A

48%

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3
Q

According to the infographic “Content marketing statistics”, 48 % of companies that have a content marketing strategy leverage —

A

Blogging

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4
Q

According to the infographic “Content marketing statistics”, after google, what is the most popular video platform?

A

Facebook

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5
Q

According to the infographic “Content marketing statistics”, what is the most popular video platform?

A

Google

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6
Q

According to the infographic “Content marketing statistics”, xx % of decision makers spend more than one hour per week reading and reviewing thought-leadership content

A

54%

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7
Q

According to the infographic “Content marketing statistics”, 54 % of decision makers spend more than ____ per week reading and reviewing thought-leadership content

A

one hour

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8
Q

According to the infographic “Content marketing statistics”, xx % of marketers actively use content marketing

A

82%

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9
Q

According to the infographic “Content marketing statistics”, WordPress users produce xx new posts each month

A

70 milion

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10
Q

According to the infographic “Content marketing statistics”, WordPress users produce about xx new comments each month

A

77 milion

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11
Q

According to the infographic “Content marketing statistics”, what is the most common measurement of success for content marketing programs?

A

Total sales

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12
Q

According to the infographic “Content marketing statistics”, how long does the average listener spends weekly listening online audio?

A

16 hours 14 minutes

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13
Q

According to the infographic “Social media statistics”, xx % of Facebook users acess the app on mobile

A

98,3%

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14
Q

According to the infographic “Social media statistics”, what is Twitter’s rank in the list of the wold’s most visited websites?

A

second

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15
Q

According to the infographic “Social media statistics”, marketers think ____ is the most popular social media platform across ____ age group

A

Facebook
All

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16
Q

According to the infographic “Social media statistics”, what genre use Twitter the most?

A

Males

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17
Q

According to the infographic “Social media statistics”, what is the median engagement rate across all industries on Facebook?

A

0,08%

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18
Q

According to the infographic “Social media statistics”, the ____ engagement rate across all industries on Facebook is 0,08%

A

Median

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19
Q

According to the infographic “Social media statistics”, ____ is the largest B2B display advertiser in the U.S. at 32,3%

A

LinkedIn

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20
Q

According to the infographic “Social media statistics”, LinkedIn is the largest B2B display advertiser in the U.S. at _____ %

A

32,3%

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21
Q

According to the infographic “Social media statistics”, what is the second best platform for marketers?

A

Instagram

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22
Q

According to the infographic “Social media statistics”, ____ is the second best performing social media platform for marketers

A

Instagram

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23
Q

According to the infographic “Social media statistics”, what is the proportion of LinkedIn members who drive business decisions?

A

4 of 5

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24
Q

According to the article “The Employee Experience_onboardig_space”, organizations with engaged employees outperform those with low employee engagement by _____ %

25
According to the article "The Employee Experience_onboardig_space", what is the proportion of employees of companies with financial performance that is significantly above average are moderately or highly engaged?
3/4
26
According to the article "The Employee Experience_onboardig_space", as of may 2016, what is the proportion of american workers are considered to be engaged in their jobs?
32,7%
27
According to the article "The Employee Experience_onboardig_space", what is the impact of engaged employees on shareholder returns over five years?
5 times higher
28
According to the article "The Employee Experience_onboardig_space", what was the study conducted to compare engagement scores and safety incidents?
a study on 230 companies in 49 different industries
29
According to the article "The Employee Experience_onboardig_space", those businesses with employee engagement scores within the top quartile have _____% less safety incidents than those in the bottom quartile?
70%
30
According to the article "The Employee Experience_onboardig_space", ______% of surveyed employees ranked being empowered to take action on the job when a problem or opportunity presented itself as an important component of their engagement
70%
31
According to the article "The Employee Experience_onboardig_space", what is the impact on the net profit margins of having engaged workers?
6% higher margins
32
According to the article "Parents and YouTube", what is the percentage of surveyed mothers have a smartphone?
84%
33
According to the article "Parents and YouTube", what group of users of at the top of YouTube's list?
Mothers
34
According to the article "Parents and YouTube", what proportion of busy mothers visit youtube monthly?
9 out of 10
35
According to the article "Parents and YouTube", what is the proportions of mothers who watch YouTube to learn more about a subject or to watch how to videos?
45%
36
According to the article "Parents and YouTube", what is the proportion of mothers on YouTube visit it to learn more about a specific product or service?
33%
37
According to the article "Parents and YouTube", what is the percentage of mothers that are active when watching videos?
73%
38
According to the article "Parents and YouTube", _____% of mothers are watching similar videos
46%
39
According to the article "Parents and YouTube", ______% of mothers are active on YouTube by liking, rating, reading/leaving comments on a video
38%
40
According to the article "Parents and YouTube", _____% of the mothers then look for more information about the subject presented
35%
41
According to the article "Parents and YouTube", _____% of the mother share videos
32%
42
According to the article "Parents and YouTube", _____% of the mother try to learn more about the brand featured in the video
28%
43
According to the article "Parents and YouTube", _____% of the mothers subscribe to the YouTube channel
20%
44
According to the infographic "Advertising statistics", how many people used browsers that block ads by default in 2019?
527 million
45
According to the infographic "Advertising statistics", what is the proportion of people who use a ad blocker because they don't want their online behavior to be tracked?
44%
46
According to the infographic "Advertising statistics", how much will be spend on mobile advertising by 2022?
240 bilion $
47
According to the infographic "Advertising statistics", what is the average cost per click?
3,33$
48
According to the infographic "Advertising statistics", how much is the most expensive marketing industry keyword CPC?
165$
49
According to the infographic "Advertising statistics", what is the proportion of people who report watching explainer videos to learn more about a product?
94%
50
According to the infographic "Advertising statistics", Viewers are ____ more likely to use YouTube versus other platforms to find information about a brand, product, or service.
4x
51
According to the infographic "Advertising statistics", viewers say they are _ times more likely to buy something they saw on YouTube/
2x
52
According to the infographic "Video marketing statistics", what is the percentage of marketers who use short-form video consider it effective?
46%
53
According to the infographic "Video marketing statistics", what is the average engagement rate of short-form video?
53,9%
54
According to the infographic "Video marketing statistics", what is the proportion of marketers using video marketing say it helped them get leads?
83%
55
According to the infographic "Video marketing statistics", live videos is the _ most-used social media marketing tactic
Third
56
According to the infographic "Video marketing statistics", ____% of marketers says they used snapchat for their marketing strategy in 2020
11%
57
According to the infographic "Video marketing statistics", ____% of marketers reported a positive ROI on their video marketing strategy
88%
58
According to the infographic "Video marketing statistics", YouTube is the ____ most visited website in the world
second
59
According to the infographic "Video marketing statistics", what proportion of YouTube users is over the age of 65?
49%

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