Essential Keywords Flashcards
1
Q
Culture
A
A way of life that expresses certain meanings and values
2
Q
Code
A
A sign to generate meaning e.g. Music videos are fast paced
3
Q
Communication
A
A process through which meanings are exchanged
4
Q
Context
A
A situation within which communication takes place
5
Q
Identity
A
A way which we see ourselves
6
Q
Power
A
Control and influence over other people and their actions
7
Q
Representation
A
A way a text, person or theme is presented
8
Q
Value
A
The worth or importance of something to someone
9
Q
Ideology
A
A dominant set of beliefs
10
Q
Discourse
A
Forms of communication
11
Q
Mode of address
A
How a text speaks to its audience, and involves them
12
Q
Narrative
A
A story
13
Q
Technology
A
Technological forms of communication
