Branding Flashcards
1
Q
Branding
A
Creating a unique name and image for a product/service that allows consumers to remember it
2
Q
Brand
A
The label for a company
3
Q
Product
A
The item that a brand sells
4
Q
Brand equity
A
Brand awareness, loyalty, brand association, price premium
5
Q
What is a brand made up of?
A
Logos, marketing campaigns, products/services, slogan
