Essential Keywords Flashcards
1
Q
Culture
A
A way of life that expresses certain meanings and values
2
Q
Code
A
A sign to generate meaning e.g. Music videos are fast paced
3
Q
Communication
A
A process through which meanings are exchanged
4
Q
Context
A
A situation within which communication takes place
5
Q
Identity
A
A way which we see ourselves
6
Q
Power
A
Control and influence over other people and their actions
7
Q
Representation
A
A way a text, person, or theme is presented
8
Q
Value
A
The worth or importance of something to someone
