essay

Question 1

include two companies and reason that twitter is appealing those two companies?

Answer 1

twitter is used because it is an effective communication tool, it attracts new customers, gives out products news, and can sale shoes from within like zappos. jet blue advertises flight prices

Question 2

how could twitter be used as a tool to strenghten customer relationships and gather customer feedback?

Answer 2

companies can listen to posts and use that customer feedback to satisfy their customers needs by introducing newer products that satisfy those shared needs

Question 3

what are two company drawbacks of using twitter as a marketing tool?

Answer 3

being innundated with a mundane number of tweets,

it can hurt a company if they overtweet

Question 4

what is a line extension and how does it differ from a product modification?

Answer 4

a line extension is a development of a product closely related to a current product in the line, but it meets other customers’ needs like the regular oreo to the red velvet oreo , a product modification is a new product

Question 5

compare and contrast the three major approaches to modifying a product and use examples?

Answer 5

a quality modification is like a better iphone coming out with amore durable screen, improved dependability

a functional modification is like a redesigned microwave to improve more safety, functionally by removing or adding buttons to make it easier to use,

an anestheic modification is like apple changing the backlight logo to a non lit up logo in the back of the labtop because it doesnt give out light