Copy of marketing final answers Flashcards
what is product mix
the amount of different products they make; proctor and gamble makes at least 8 different detergents
what are some significant barriers starbucks is facing when expanding into foreign countries?
differences in cultural barriers so they had to form joint venture in india and branding against religion
electronic media that functions using digital codes & refers to any media available via computer?
digital media
what are some obstacles starbucks faces when expanding into italy?
clashes in culture, customs, tastes, etc. italians’ don’t pay more than .90 eu to buy coffee
a package of aluminum foil at king kullen supermarket; has only alluminum foil displayed in black letters, is a ____ product
generic product
die hard batteries sold and branded by sears is a
private distributer brand
when peter got a flat tire on the way to work he swings into bjs and gets a new tire this is an example of an ___ good?
unsought good
achieving greater penetration of the market is typically a business goal during which stage of the product lifecycle
growth
the tide detergent recently created pods this change in packaging is a strategy that can boost sales in which stage of the product life cycle?
maturity
frito lay is known for producing chips and snacks, and tried to introduce lemonade, the reason this product failed was because of?
ineffective branding
when blendtec created the video of blended iphones; they did this and pushed its product life cycle back to growth from?
maturity
what is a barrier in digital advertising?
constant need to stay on top of new rapid changes
why is twitter appealing to companies?
it is an effective communication tool that helps attract followers, form relationships, and build customer relationships
how can twitter be used as a tool to strengthen customer relationships and gather consumer feedback?
it can address customer concerns, dialogue with customers, and encourage customer feedback
what are the drawbacks of using twitter as a marketing tool?
mundane amount of tweets in twitter, there are ignored tweets, a large amounts of messages, security issues, etc.
what is a legal designation use of a brand?
trademark
when a customer is aware that a brand exists and considers it a possibility; if his preferred brand is out, exhibits what kind of product relationship?
recognition
the full legal name of an organization is called ___ ; an example is the ipod named by apple?
trade name
a name, term, design, symbol, or other features that identifies one sellers’ product as distinct from those of other sellers is?
brand
what is the design with no letters or words called?
brandmark
the yellow letters which spell reeses’s with an orange background is an example of a?
brandmark
give three reasons products fail?
overestimated size of market, failure to match products’ needs, and ineffective branding
during which phase does a company analyze product cost and sales?
test marketing
what does the supply chain include?
all entities involved in the supply chain
