Copy of marketing final answers

Question 1

what is product mix

Answer 1

the amount of different products they make; proctor and gamble makes at least 8 different detergents

Question 2

what are some significant barriers starbucks is facing when expanding into foreign countries?

Answer 2

differences in cultural barriers so they had to form joint venture in india and branding against religion

Question 3

electronic media that functions using digital codes & refers to any media available via computer?

Answer 3

digital media

Question 4

what are some obstacles starbucks faces when expanding into italy?

Answer 4

clashes in culture, customs, tastes, etc. italians’ don’t pay more than .90 eu to buy coffee

Question 5

a package of aluminum foil at king kullen supermarket; has only alluminum foil displayed in black letters, is a ____ product

Answer 5

generic product

Question 6

die hard batteries sold and branded by sears is a

Answer 6

private distributer brand

Question 7

when peter got a flat tire on the way to work he swings into bjs and gets a new tire this is an example of an ___ good?

Answer 7

unsought good

Question 8

achieving greater penetration of the market is typically a business goal during which stage of the product lifecycle

Answer 8

growth

Question 9

the tide detergent recently created pods this change in packaging is a strategy that can boost sales in which stage of the product life cycle?

Answer 9

maturity

Question 10

frito lay is known for producing chips and snacks, and tried to introduce lemonade, the reason this product failed was because of?

Answer 10

ineffective branding

Question 11

when blendtec created the video of blended iphones; they did this and pushed its product life cycle back to growth from?

Answer 11

maturity

Question 12

what is a barrier in digital advertising?

Answer 12

constant need to stay on top of new rapid changes

Question 13

why is twitter appealing to companies?

Answer 13

it is an effective communication tool that helps attract followers, form relationships, and build customer relationships

Question 14

how can twitter be used as a tool to strengthen customer relationships and gather consumer feedback?

Answer 14

it can address customer concerns, dialogue with customers, and encourage customer feedback

Question 15

what are the drawbacks of using twitter as a marketing tool?

Answer 15

mundane amount of tweets in twitter, there are ignored tweets, a large amounts of messages, security issues, etc.

Question 16

what is a legal designation use of a brand?

Answer 16

trademark

Question 17

when a customer is aware that a brand exists and considers it a possibility; if his preferred brand is out, exhibits what kind of product relationship?

Answer 17

recognition

Question 18

the full legal name of an organization is called ___ ; an example is the ipod named by apple?

Answer 18

trade name

Question 19

a name, term, design, symbol, or other features that identifies one sellers’ product as distinct from those of other sellers is?

Answer 19

brand

Question 20

what is the design with no letters or words called?

Answer 20

brandmark

Question 21

the yellow letters which spell reeses’s with an orange background is an example of a?

Answer 21

brandmark

Question 22

give three reasons products fail?

Answer 22

overestimated size of market, failure to match products’ needs, and ineffective branding

Question 23

during which phase does a company analyze product cost and sales?

Answer 23

test marketing

Question 24

what does the supply chain include?

Answer 24

all entities involved in the supply chain

Question 25

long term partnerships working together to reduce cost, innefficiencies, and redundancies in the marketing channels is called?

Answer 25

supply chain

Question 26

coca cola expanded to diet cherry using a?

Answer 26

line extension

Question 27

why are line extensions more common than new products?

Answer 27

they contain less of a risk and are also less expensive

Question 28

when jeep adds a new model of wrangler; what kind of modification is it?

Answer 28

product modification

Question 29

driving force behind marketing channel decisions should be?

Answer 29

customer satisfaction

Question 30

a channel of distribution is defined as a group of individuals and organizations that?

Answer 30

direct the flow of products from producers to customers

Question 31

what is an example of a manufacturer brand ?

Answer 31

sony tvs