Environments Flashcards
1
Q
MARKET ENVIRONMENT
A
-no control but you can influence it components - customers - non governments organizations - suppliers - regulators - trade unions
Porters five forces model
2
Q
MACRO ENVIRONMENT
A
No control Components -natural - institutional -global - political - social - technological - economic PPEESTLE- physical , political , environmental, ethics , social ,legal , economic and technological
3
Q
environmental scanning
A
Benefits- indemnifies threats
- identifies possible opportunities
- keeps a finger on competitors
Before starting a business: size of potential market , viability of product or service, stability of resources
Continuous environmental scanning- on going , market : porters five and swot
4
Q
Sectors of economy
A
Primary
Secondary
Tertiary
5
Q
MICRO ENVIRONMENT
A
- you can control it
- vision , mission and goals and objective
Components - goals - structure
- management - resources
-culture - 8 functions
Value chain analysis