enumeration Flashcards
individual product decision
primary package
secondary package
product attributes 3
PRODUCT QUALITY
PRODUCT FEATURES
PRODUCT STYLE AND DESIGN
BRANDING 2
BRAND NAME
BRAND MARK
TYPES OF BRAND LOGOS 7
MONOGRAM
WORDMARKS
PICTORIAL MARKS
ABSTRACT LOGO MARKS
MASCOTS
COMBINATION MARKS
EMBLEM
ADVANTAGES OF BRAND EQUITY 4
- HIGH CONSUMER AWAARENESS AND LOYALTY
- GREATER EASE IN LAUNCHING BRAND EXTENTIONS BECCAUSE OF HIGH BRAND CREDIBILITY
- A GOOD DEFENSE AGAINST FIERCE PRICE COMPETITION
- BELIEF IN BEING A COMPANY’S MOST ENDURING ASSET.
INDIVIDUAL PRODUCT DECISION 2
PRIMARY PACKAGE
SECONDARY PACKAGE
LEVELS OF PACKAGING 3
PRIMARY PACKAGE
SECONDARY PACKAGE
SHIPPING PACKAGE
PURPOSE OF PACKAGING 3
TO PROTECT THE PRODUCT
TO ENHANCE THE PRODUCTS VALUE TO THE CUSTOMERS
TO STIMULATES SALES
FUNCTION OF LABELLING 3
IT IDENTIFIES THE PRODUCT AND BRAND
IT MIGHT DESCRIBE SEVERAL THINGS ABOUT THE PRODUCT
IT MIGHT PROMOTES THE PRODUCT THROUGH ATTRACTIVE GRAPHICS
CHARACTERISTICS OF SERVICES 4
INTAGIBILITY
INSEPERABILITY
VARIABILITY
PERISHABILITY
ILLUSTRATE SERVICE PROFIT CHAIN
CORNER OF THE TRIANGLE
1. SIDE
2. TOP
3. LEFT SIDE
OUTER SIDE
4. RIGHT SIDE
5. LEFT SIDE
6. BOTTOM
- CUSTOMERS
- COMPANY
- EMPLOYEES
- EXTERNAL MARKETING
- INTERNAL MARKETING
- INTERACTIVE MARKETING
THE SERVICE PROFIT CHAIN 5
- INTERNAL SERVICE QUALITY
- SATISFIED AND PRODUCTIVE SERVICE EMPLOYEES
- GREATER AND LOYAL CUSTOMERS
- SATISFIED AND LOYAL CUSTOMERS
- HEALTHY SERVICE PROFITS AND GROWTH
MAJOR MARKETING TASK 3
COMPETITIVE DIFFERENTIATION
SERVICE QUALITY
SERVICE PRODUCTIVITY
NEW PRODUCT DEVELOPMENT STRATEGIES 2
ACQUISITION
NEW PRODUCT DEVELOPMENT
FORMS OF NPD 4
ORIGINAL PRODUCTS
PRODUCT IMPROVEMENTS
PRODUCT MODIFICATIONS
NEW BRANDS
FORMS OF NPD 5
NEW TO THE WORLD PRODUCTIONS
NEW CATEGORY ENTRIES
ADDITION TO PRODUCT LINES
PRODUCT IMPROVEMENTS
PRODUCT POSITIONING
TWO SOURCES OF NEW IDEAS
INTERNAL IDEA SOURCES
EXTERNAL IDEA SOURCES
CONCEPT DEVELOPMENT TESTING
PRODUCT IDEA
PRODUCT CONCEPT
PRODUCT IMAGE
