enumeration Flashcards
individual product decision
primary package
secondary package
product attributes 3
PRODUCT QUALITY
PRODUCT FEATURES
PRODUCT STYLE AND DESIGN
BRANDING 2
BRAND NAME
BRAND MARK
TYPES OF BRAND LOGOS 7
MONOGRAM
WORDMARKS
PICTORIAL MARKS
ABSTRACT LOGO MARKS
MASCOTS
COMBINATION MARKS
EMBLEM
ADVANTAGES OF BRAND EQUITY 4
- HIGH CONSUMER AWAARENESS AND LOYALTY
- GREATER EASE IN LAUNCHING BRAND EXTENTIONS BECCAUSE OF HIGH BRAND CREDIBILITY
- A GOOD DEFENSE AGAINST FIERCE PRICE COMPETITION
- BELIEF IN BEING A COMPANY’S MOST ENDURING ASSET.
INDIVIDUAL PRODUCT DECISION 2
PRIMARY PACKAGE
SECONDARY PACKAGE
LEVELS OF PACKAGING 3
PRIMARY PACKAGE
SECONDARY PACKAGE
SHIPPING PACKAGE
PURPOSE OF PACKAGING 3
TO PROTECT THE PRODUCT
TO ENHANCE THE PRODUCTS VALUE TO THE CUSTOMERS
TO STIMULATES SALES
FUNCTION OF LABELLING 3
IT IDENTIFIES THE PRODUCT AND BRAND
IT MIGHT DESCRIBE SEVERAL THINGS ABOUT THE PRODUCT
IT MIGHT PROMOTES THE PRODUCT THROUGH ATTRACTIVE GRAPHICS
CHARACTERISTICS OF SERVICES 4
INTAGIBILITY
INSEPERABILITY
VARIABILITY
PERISHABILITY
ILLUSTRATE SERVICE PROFIT CHAIN
CORNER OF THE TRIANGLE
1. SIDE
2. TOP
3. LEFT SIDE
OUTER SIDE
4. RIGHT SIDE
5. LEFT SIDE
6. BOTTOM
- CUSTOMERS
- COMPANY
- EMPLOYEES
- EXTERNAL MARKETING
- INTERNAL MARKETING
- INTERACTIVE MARKETING
THE SERVICE PROFIT CHAIN 5
- INTERNAL SERVICE QUALITY
- SATISFIED AND PRODUCTIVE SERVICE EMPLOYEES
- GREATER AND LOYAL CUSTOMERS
- SATISFIED AND LOYAL CUSTOMERS
- HEALTHY SERVICE PROFITS AND GROWTH
MAJOR MARKETING TASK 3
COMPETITIVE DIFFERENTIATION
SERVICE QUALITY
SERVICE PRODUCTIVITY
NEW PRODUCT DEVELOPMENT STRATEGIES 2
ACQUISITION
NEW PRODUCT DEVELOPMENT
