chapter 4 Flashcards
are audio-visual displays of products shown on TV sets hung from the ceiling, usually over check-out counters.
IN-STORE COMMERCIALS
Likewise, in-store advertising is the act of marketing to customers while they are inside of a brick-and-mortar business or commercial property.
IN-STORE COMMERCIALS
It actively promotes products and services at the point-of- purchase when customers are highly interested and engaged.
IN-STORE COMMERCIALS
are audio-visual displays of products shown on TV sets hung from the _____, usually over check-out counters.
ceiling
Likewise, in-store advertising is the act of marketing to customers while they are inside of a _________________or commercial property.
brick-and-mortar business
in in store commercials
It _______ promotes products and services at the_____________ when customers are highly interested and engaged.
point-of- purchase
The Benefits of In-Store Advertising
Encourages impulse buys by highlighting _________, __________, and __________.
- cross-sells
- up-sells
- related products
The Benefits of In-Store Advertising
- ___________________________ by highlighting cross-sells, up-sells, and related products.
Encourages impulse buys
The Benefits of In-Store Advertising
______________________________ and effectively explains their features and benefits to customers.
Introduces new products
The Benefits of In-Store Advertising
Introduces new products and effectively explains their ___________ and _________ to customers.
features
benefits
The Benefits of In-Store Advertising
______________ by making it easy for customers to notice current promotions.
Promotes sales
The Benefits of In-Store Advertising
Promotes sales by making it _____ for customers to notice current promotions.
easy
The Benefits of In-Store Advertising
Promotes sales by making it easy for customers to _________ current promotions.
notice
The Benefits of In-Store Advertising
Promotes sales by making it easy for customers to notice ________________________.
current promotions
The Benefits of In-Store Advertising
____________________ by showcasing similar or related products and services.
Supports cross-promotions
The Benefits of In-Store Advertising
Supports cross-promotions by showcasing _______ or ____________ _________and ___________.
similar
related products, services
The Benefits of In-Store Advertising
_____________ by helping them find information they need to guide their purchasing decisions.
Informs customers
The Benefits of In-Store Advertising
Informs customers by helping them_____________ they need to guide their purchasing decisions.
find information
The Benefits of In-Store Advertising
_______________________ about information and promotions they saw on your digital platforms before they arrived to your store.
Reminds customers
The Benefits of In-Store Advertising
Reminds customers about information and promotions they saw on your_______________ before they arrived to your store.
digital platforms
The Benefits of In-Store Advertising
_______________________________ by encouraging shoppers to enter their email address or phone number.
Captures customer contact information
The Benefits of In-Store Advertising
Captures customer contact information by encouraging shoppers to enter their___________ or
____________________.
email address
phone number
– It includes cut-outs, posters display
cards, and eye-catching arrangement of goods on the counter.
Counter Displays
one the best ways to promote your product or brand
Counter Displays
. It’s a place where people stand in line, pause as they wait for the cashier to finish or for their product to be wrapped.
Counter Displays
Attention is focused on the counter, where your customer places their products to pay for them. It’s also the place where last minute buying decisions are made.
Counter Displays
Counter Displays
Counter advertising is one the best ways to ________ your product or brand. It’s a ____ where people stand in line, ______ as they wait for the cashier to finish or for their product to be wrapped.
promote
place
pause
Counter Displays
Counter advertising is one the best ways to promote your product or brand. It’s a place where people ______________, pause as they ______ for the ______ to finish or for their product to be _________.
stand in line
wait
cashier
wrapped
Counter Displays
_________ is focused on the counter, where your customer places their products to pay for them. It’s also the ______ where last minute buying decisions are made.
Attention
place
Counter Displays
Attention is focused on the ________, where your customer places their products to pay for them. It’s also the place where _________________________ are made.
counter
last minute buying decisions
- A display stand is an advertising and
merchandising tool that has a direct impact on
product sales. These display stands can be
rotated by the customers.
Display stands and racks
Display stands and racks
- A display stand is an advertising and
merchandising tool that has a _________ on
product sales. These display stands can be
________ by the customers.
direct impact
rotated
Display stands and racks
- A display stand is an _________ and
__________________ that has a direct impact on
product sales. These display stands can be
rotated by the _______.
advertising
merchandising tool
customers
: is a large space used to display products for sale, such as automobiles, furniture, appliances, carpet or apparel.
Show room
: It is a retail store of a company in which products are on sale in a space created by their brand or company.
Show room
____________ must be highly decorated and must have good lighting arrangement.
Show room
show room:
is a ____ space used to display products for _____, such as automobiles, furniture, appliances, carpet or apparel.
large
sale
Show room
: It is a__________ of a company in which products are on sale in a ______ created by their brand or company. Show room must be highly decorated and must have good lighting arrangement.
retail store
space
Show room
: It is a retail store of a company in which products are on sale in a space created by their brand or company. Show room must be ________________ and must have _________________________.
highly decorated
good lighting arrangement
is a huge fair where many producers display their products for dealers and consumers.
Exhibition
exhibition
is a ________ fair where many producers display their products for dealers and consumers.
huge
These are commercial fairs in which producers are invited to display and demonstrate their products.
Trade Fairs
Trade Fairs
These are _________ fairs in which producers are ______ to display and demonstrate their products.
commercial
invited
Some producers distribute
______ to prospective
consumers so they can test
the product. The idea behind
it is that the product is the
“will it itself”, if once used.
Samples
Some producers distribute _________ to prospective
consumers so they can ___ the product. The idea behind
it is that the product is the “__________”, if once used.
samples
test
will it itself.
: is also known as specialty advertising. It includes
Useful gifts and items containing promotional
messages such as names, trademarks, slogans, or statements of the producer.
Novelties advertising
: The main idea behind this advertising is to win
the hearts of the customers and build goodwill and
prestige for the company.
Novelties advertising
: There are various books, calendars, pens, ashtrays, openers, pen stands, key chains, t- shirts, coffee mug, dairies, cigarette- lighters, rain hats, knives, etc. are given to customers with selling message printed on these items.
Novelties advertising
Novelties advertising
: is also known as _____________. It includes
Useful gifts and items containing promotional
messages such as names, trademarks, slogans, or statements of the producer.
specialty advertising.
Novelties advertising
: The main idea behind this advertising is to win
the ________________ and build _______ and
______ for the company.
hearts of the customers
goodwill
prestige
Novelties advertising
: There are various books, calendars, pens, ashtrays, openers, pen stands, key chains, t- shirts, coffee mug, dairies, cigarette- lighters, rain hats, knives, etc. are given to customers with _____________________ on these items.
selling message printed
Following are the advantages of novelties
advertising:
- It builds __________ for the company.
goodwill
Following are the advantages of novelties
advertising:
- It attracts the _________ of the customers
repetitively.
attention
Following are the advantages of novelties
advertising:
- It is readily _________ with specific advertisers
since it usually carries their names and selling
message.
identifiable
Following are the advantages of novelties
advertising:
- Since the intent is to _________ the buyers, they
will buy.
obligate
Following are the advantages of novelties
advertising:
It is a direct ______ under the control of
__________ who presented their customers.
medium
advertisers
Following are the disadvantages of novelties
advertising:
There is ________ space for selling messages.
limited
Following are the disadvantages of novelties
advertising:
- It is a high ______ per contact medium.
cost
Following are the disadvantages of novelties
advertising:
- It cannot be used to reach ________________
mass customers
: are used as an initial attraction to bring
Customers into a store and are also used
as a marketing tool to communicate the brand’s
image to the consumers as well as to distinguish
itself from its competitors
Window display
: induces persons to enter into the shop.
Window display
: It arouses the interest of passers-by and kindles
A desire to buy the product on display.
Window display
Window displayare used as an initial attraction to bring Customers into a store and are also used as a marketing tool to communicate the ______________ to the consumers as well as to distinguish
itself from its ___________
brand’s image
competitors
Window display
: induces persons to _____ into the shop.
enter
Window display
: It arouses the interest of _________ and kindles
A __________ to buy the product on display.
passers-by
desire
Merits of window display advertising
- Window display promotes the sale of the
__________________.
Displayed product
Merits of window display advertising
- By displaying the product, window display acts as A__________________.
selling point.
Merits of window display advertising
- The dealer’s time and money is saved from
__________ for the goods when he goes for window display.
Canvassing
Merits of window display advertising
- Products well displayed ________ the image of the
shop.
build
Merits of window display advertising
- It enhances of the ______ of the shop.
status
Is done inside the shop. Products placed in ____________ are often kept within the easy reach of the buyers.
INTERIOR DISPLAY
Advantages of Interior display advertising
Interior display saves a substantial part of ___________. By looking at an interior display, buyers get to know more _________ about the product.
selling effort
information
Advantages of Interior display advertising
* Interior display offers the following advantages:
- Interior display helps to sell ____ products.
allied
Advantages of Interior display advertising
* Interior display offers the following advantages:
- The interiors of the shop becomes _______attractive.
quite
Advantages of Interior display advertising
* Interior display offers the following advantages:
Interior display is _______. It can be changed
according to the requirements of the seller.
flexible
