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Advertising > chapter 4 > Flashcards

chapter 4 Flashcards

1
Q

are audio-visual displays of products shown on TV sets hung from the ceiling, usually over check-out counters.

A

IN-STORE COMMERCIALS

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2
Q

Likewise, in-store advertising is the act of marketing to customers while they are inside of a brick-and-mortar business or commercial property.

A

IN-STORE COMMERCIALS

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3
Q

It actively promotes products and services at the point-of- purchase when customers are highly interested and engaged.

A

IN-STORE COMMERCIALS

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4
Q

are audio-visual displays of products shown on TV sets hung from the _____, usually over check-out counters.

A

ceiling

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5
Q

Likewise, in-store advertising is the act of marketing to customers while they are inside of a _________________or commercial property.

A

brick-and-mortar business

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6
Q

in in store commercials
It _______ promotes products and services at the_____________ when customers are highly interested and engaged.

A

point-of- purchase

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7
Q

The Benefits of In-Store Advertising

Encourages impulse buys by highlighting _________, __________, and __________.

A
  • cross-sells
  • up-sells
  • related products
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8
Q

The Benefits of In-Store Advertising

  • ___________________________ by highlighting cross-sells, up-sells, and related products.
A

Encourages impulse buys

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9
Q

The Benefits of In-Store Advertising

______________________________ and effectively explains their features and benefits to customers.

A

Introduces new products

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10
Q

The Benefits of In-Store Advertising

Introduces new products and effectively explains their ___________ and _________ to customers.

A

features
benefits

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11
Q

The Benefits of In-Store Advertising

______________ by making it easy for customers to notice current promotions.

A

Promotes sales

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12
Q

The Benefits of In-Store Advertising

Promotes sales by making it _____ for customers to notice current promotions.

A

easy

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13
Q

The Benefits of In-Store Advertising

Promotes sales by making it easy for customers to _________ current promotions.

A

notice

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14
Q

The Benefits of In-Store Advertising

Promotes sales by making it easy for customers to notice ________________________.

A

current promotions

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15
Q

The Benefits of In-Store Advertising

____________________ by showcasing similar or related products and services.

A

Supports cross-promotions

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16
Q

The Benefits of In-Store Advertising

Supports cross-promotions by showcasing _______ or ____________ _________and ___________.

A

similar
related products, services

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17
Q

The Benefits of In-Store Advertising

_____________ by helping them find information they need to guide their purchasing decisions.

A

Informs customers

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18
Q

The Benefits of In-Store Advertising

Informs customers by helping them_____________ they need to guide their purchasing decisions.

A

find information

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19
Q

The Benefits of In-Store Advertising

_______________________ about information and promotions they saw on your digital platforms before they arrived to your store.

A

Reminds customers

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20
Q

The Benefits of In-Store Advertising

Reminds customers about information and promotions they saw on your_______________ before they arrived to your store.

A

digital platforms

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21
Q

The Benefits of In-Store Advertising

_______________________________ by encouraging shoppers to enter their email address or phone number.

A

Captures customer contact information

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22
Q

The Benefits of In-Store Advertising

Captures customer contact information by encouraging shoppers to enter their___________ or
____________________.

A

email address
phone number

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23
Q

– It includes cut-outs, posters display
cards, and eye-catching arrangement of goods on the counter.

A

Counter Displays

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24
Q

one the best ways to promote your product or brand

A

Counter Displays

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25
Q

. It’s a place where people stand in line, pause as they wait for the cashier to finish or for their product to be wrapped.

A

Counter Displays

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26
Q

Attention is focused on the counter, where your customer places their products to pay for them. It’s also the place where last minute buying decisions are made.

A

Counter Displays

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27
Q

Counter Displays

Counter advertising is one the best ways to ________ your product or brand. It’s a ____ where people stand in line, ______ as they wait for the cashier to finish or for their product to be wrapped.

A

promote
place
pause

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28
Q

Counter Displays

Counter advertising is one the best ways to promote your product or brand. It’s a place where people ______________, pause as they ______ for the ______ to finish or for their product to be _________.

A

stand in line
wait
cashier
wrapped

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29
Q

Counter Displays

_________ is focused on the counter, where your customer places their products to pay for them. It’s also the ______ where last minute buying decisions are made.

A

Attention
place

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30
Q

Counter Displays

Attention is focused on the ________, where your customer places their products to pay for them. It’s also the place where _________________________ are made.

A

counter
last minute buying decisions

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31
Q
  • A display stand is an advertising and
    merchandising tool that has a direct impact on
    product sales. These display stands can be
    rotated by the customers.
A

Display stands and racks

32
Q

Display stands and racks

  • A display stand is an advertising and
    merchandising tool that has a _________ on
    product sales. These display stands can be
    ________ by the customers.
A

direct impact
rotated

33
Q

Display stands and racks

  • A display stand is an _________ and
    __________________ that has a direct impact on
    product sales. These display stands can be
    rotated by the _______.
A

advertising
merchandising tool
customers

34
Q

: is a large space used to display products for sale, such as automobiles, furniture, appliances, carpet or apparel.

A

Show room

35
Q

: It is a retail store of a company in which products are on sale in a space created by their brand or company.

A

Show room

36
Q

____________ must be highly decorated and must have good lighting arrangement.

A

Show room

37
Q

show room:

is a ____ space used to display products for _____, such as automobiles, furniture, appliances, carpet or apparel.

A

large
sale

38
Q

Show room

: It is a__________ of a company in which products are on sale in a ______ created by their brand or company. Show room must be highly decorated and must have good lighting arrangement.

A

retail store
space

39
Q

Show room

: It is a retail store of a company in which products are on sale in a space created by their brand or company. Show room must be ________________ and must have _________________________.

A

highly decorated
good lighting arrangement

40
Q

is a huge fair where many producers display their products for dealers and consumers.

A

Exhibition

41
Q

exhibition

is a ________ fair where many producers display their products for dealers and consumers.

A

huge

42
Q

These are commercial fairs in which producers are invited to display and demonstrate their products.

A

Trade Fairs

43
Q

Trade Fairs

These are _________ fairs in which producers are ______ to display and demonstrate their products.

A

commercial
invited

44
Q

Some producers distribute
______ to prospective
consumers so they can test
the product. The idea behind
it is that the product is the
“will it itself”, if once used.

A

Samples

45
Q

Some producers distribute _________ to prospective
consumers so they can ___ the product. The idea behind
it is that the product is the “__________”, if once used.

A

samples
test
will it itself.

46
Q

: is also known as specialty advertising. It includes
Useful gifts and items containing promotional
messages such as names, trademarks, slogans, or statements of the producer.

A

Novelties advertising

47
Q

: The main idea behind this advertising is to win
the hearts of the customers and build goodwill and
prestige for the company.

A

Novelties advertising

48
Q

: There are various books, calendars, pens, ashtrays, openers, pen stands, key chains, t- shirts, coffee mug, dairies, cigarette- lighters, rain hats, knives, etc. are given to customers with selling message printed on these items.

A

Novelties advertising

49
Q

Novelties advertising

: is also known as _____________. It includes
Useful gifts and items containing promotional
messages such as names, trademarks, slogans, or statements of the producer.

A

specialty advertising.

50
Q

Novelties advertising

: The main idea behind this advertising is to win
the ________________ and build _______ and
______ for the company.

A

hearts of the customers
goodwill
prestige

51
Q

Novelties advertising

: There are various books, calendars, pens, ashtrays, openers, pen stands, key chains, t- shirts, coffee mug, dairies, cigarette- lighters, rain hats, knives, etc. are given to customers with _____________________ on these items.

A

selling message printed

52
Q

Following are the advantages of novelties
advertising:

  • It builds __________ for the company.
A

goodwill

53
Q

Following are the advantages of novelties
advertising:

  • It attracts the _________ of the customers
    repetitively.
A

attention

54
Q

Following are the advantages of novelties
advertising:

  • It is readily _________ with specific advertisers
    since it usually carries their names and selling
    message.
A

identifiable

55
Q

Following are the advantages of novelties
advertising:

  • Since the intent is to _________ the buyers, they
    will buy.
A

obligate

56
Q

Following are the advantages of novelties
advertising:

It is a direct ______ under the control of
__________ who presented their customers.

A

medium
advertisers

57
Q

Following are the disadvantages of novelties
advertising:

There is ________ space for selling messages.

A

limited

58
Q

Following are the disadvantages of novelties
advertising:

  • It is a high ______ per contact medium.
A

cost

59
Q

Following are the disadvantages of novelties
advertising:

  • It cannot be used to reach ________________
A

mass customers

60
Q

: are used as an initial attraction to bring
Customers into a store and are also used
as a marketing tool to communicate the brand’s
image to the consumers as well as to distinguish
itself from its competitors

A

Window display

61
Q

: induces persons to enter into the shop.

A

Window display

62
Q

: It arouses the interest of passers-by and kindles
A desire to buy the product on display.

A

Window display

63
Q

Window displayare used as an initial attraction to bring Customers into a store and are also used as a marketing tool to communicate the ______________ to the consumers as well as to distinguish
itself from its ___________

A

brand’s image
competitors

64
Q

Window display

: induces persons to _____ into the shop.

A

enter

65
Q

Window display

: It arouses the interest of _________ and kindles
A __________ to buy the product on display.

A

passers-by
desire

66
Q

Merits of window display advertising

  1. Window display promotes the sale of the
    __________________.
A

Displayed product

67
Q

Merits of window display advertising

  1. By displaying the product, window display acts as A__________________.
A

selling point.

68
Q

Merits of window display advertising

  1. The dealer’s time and money is saved from
    __________ for the goods when he goes for window display.
A

Canvassing

69
Q

Merits of window display advertising

  1. Products well displayed ________ the image of the
    shop.
A

build

70
Q

Merits of window display advertising

  1. It enhances of the ______ of the shop.
A

status

71
Q

Is done inside the shop. Products placed in ____________ are often kept within the easy reach of the buyers.

A

INTERIOR DISPLAY

72
Q

Advantages of Interior display advertising

Interior display saves a substantial part of ___________. By looking at an interior display, buyers get to know more _________ about the product.

A

selling effort
information

73
Q

Advantages of Interior display advertising
* Interior display offers the following advantages:

  1. Interior display helps to sell ____ products.
A

allied

74
Q

Advantages of Interior display advertising
* Interior display offers the following advantages:

  1. The interiors of the shop becomes _______attractive.
A

quite

75
Q

Advantages of Interior display advertising
* Interior display offers the following advantages:

Interior display is _______. It can be changed
according to the requirements of the seller.

A

flexible

Advertising (5 decks)

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