Chapter 2 advertising media - print media & outdoor/ural media Flashcards
The Media is the ______ form
of the word “_______” which
is a means through which
a thing is ______.
_______ are the agencies, means, or instruments used
to convey advertising messages from producer to
consumer
- Plural
- Medium
- Done
- Media
Give the 7 Advertising Media
Television
Print
Radio
Internet
Direct mail
Tele-marketing
Outdoor
refers to the various media channels through which advertising is done.
Advertising media
is used for showcasing promotional content which communicated in various
forms such as text, speech,
images, videos using TV, radio, online, outdoor etc
.
Advertising media
plays an essential role in business and marketing for companies
Advertising media
Advertising media plays an
______________ in business and marketing for companies.
essential role
There are many companies who offer products to customers. However, it is impossible for every
customer to know about every brand or product
Importance of advertising media
This is why companies advertise and use __________________ to reach
to customers, and to increase their market share.
advertising media
Importance of Advertising media:
Depending upon the ___________________, _________________,
_________________, ______________ etc.
, companies can choose the type of media they want
and they can do an advertising campaign.
- customer demographics
- advertising budget
- targets of the company
- advertising objectives
Advertising media is an important ________ in business and
advertising.
domain
________________ is an important domain in business and
advertising.
Advertising media is an important domain in _________ and __________.
- business
- advertising
With the passage of _______, there have been several ways in which ______ are being showcased and can be communicated to
customers.
time
ads
With the passage of time, there have been several ways in which ads are being showcased and can be ________________ to
customers.
communicated
types of advertising media (8)
- print media
- outdoor or mural media
- direct mail advertising
- novelties advertising
- dealers aids or purchase display
- promotional advertising
- miscellaneous media
- broadcast media
is a varied landscape of advertising opportunities
.
print media
These media offer the
ability to present your
brand, product, or message
to an audience in a way
unlike any other venue
print media
give the 8 examples of print media
leaflets
posters
booklets
prospectuses
catalogs
business cards
flyers
labels
traditional never goes out of fashion create a stronger impact
Newspaper ads
what are the 3 written advertising
written advertising
newspaper advertising
daily newspapers
that may be included in
the form of newspapers, magazines and etc.
They are among the oldest and most
effective types of advertising
written advertising
contains news,
opinions, service information,
entertainment messages and public
materials
newspaper advertising
contain two types of
advertisements:
1. Classified advertising
2. Display advertising
daily newspapers
what are the 2 types of daily newspapers
- Classified advertising
- Display advertising
give atleast 4 advantages of written advertising
- large readership and a high level of reader involvement
- geographical selectivity
- the cost is relatively low
- timely impact
give atleast 4 disadvantages of written advertising.
- short life
- Black and white
(although many papers are
changing to color format) - Where people are still illiterate
- Printing and distributing can
be costly
advertising is basically useful
in capturing those customers who are
travelling from one place to another
outdoor advertising
This gives an opportunity to companies
to use outdoor advertising media to
create brand awareness by putting
large bill boards and hoardings above
buildings, near streets etc
. to give
maximum visibility
outdoor advertising
It is seen when
people are out of
doors
outdor advertising
Purchased from______________ companies in
standard sizes
outdoor
advertising
Are placed in highly traveled
roads, and freeways where
there is high visibility
outdoor advertising
pre-printed sheets put up
like wallpaper on outdoor
billboards.
posters
these can be displayed for a very
long time. It can bear climate
effect.
Painted Displays
or Metal Displays
are found in cities, towns and
even villages. The surface can
be hired.
Wall Painting
11 types of outdoor or mural media
- posters
- painted displays or metal displays
- wall painting
Sign board illuminated by electricity
can be seen in the large numbers in
cities. They Can be presented with
attractive letters and colored bulbs
electric light signs
Advertisement is also
presented with brilliantly
tubes in various shades.
neon signs
It is also known as Transit Advertising
travelling display
Displays can also be made
on the front, sides and
backs of vehicles and
vans
van advertising
are made of cloths and
words are written in
colors.
banners
the passengers have to wait on
railways stations for a long period
of time, hence, they have the
opportunity to read these posters
railway station advertising
message can be written on
balloons which are floated in the air
sky writing
carry up funnily and carry boards to advertise
sandwich man
outdoor advertising
- effectiveness cannot be measured easily
choose:
advantages or disadvantages
Disadvantages
outdoor advertising
- 24-hour a day message and located to reach specific target markets
choose:
advantages or disadvantages
Advantages
outdoor advertising
- Highly visible and relatively inexpensive
choose:
advantages or disadvantages
Advantages
outdoor advertising
- Posters and hoardings
disturb the attention of
riders on the road.
choose:
advantages or disadvantages
Disadvantages
_________ is possibly the most creative canvas for
advertising because the most successful ads reflect the imagination.
Outdoor
Outdoor is possibly the most______________ for
advertising because the most successful ads reflect the imagination.
creative canvas
Outdoor is possibly the most creative canvas for
advertising because the most successful ads reflect the ____________.
imagination
Outdoor is possibly the most creative canvas for
advertising because the most successful _________ reflect the imagination.
ads
____________________ is about seeing things in a new way and helping your audience to see that, too. It means a banana is no longer just a piece of fruit but suddenly the perfect vehicle to promote banana- colored minions from a kids’ cartoon.
Outdoor advertising
Outdoor advertising is about seeing _______ in a ________ and helping your audience to see that, too. It means a banana is no longer just a piece of fruit but suddenly the perfect vehicle to promote banana- colored minions from a kids’ cartoon.
things
new way
Outdoor advertising is about seeing things in a new way and helping your ___________ to see that, too. It means a ______ is no longer just a piece of fruit but suddenly the perfect ______ to promote banana- colored minions from a kids’ cartoon.
audience
banana
vehicle
