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Advertising > Chapter 2 advertising media - print media & outdoor/ural media > Flashcards

Chapter 2 advertising media - print media & outdoor/ural media Flashcards

1
Q

The Media is the ______ form
of the word “_______” which
is a means through which
a thing is ______.

_______ are the agencies, means, or instruments used
to convey advertising messages from producer to
consumer

A
  • Plural
  • Medium
  • Done
  • Media
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2
Q

Give the 7 Advertising Media

A

Television
Print
Radio
Internet
Direct mail
Tele-marketing
Outdoor

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3
Q

refers to the various media channels through which advertising is done.

A

Advertising media

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4
Q

is used for showcasing promotional content which communicated in various
forms such as text, speech,
images, videos using TV, radio, online, outdoor etc
.

A

Advertising media

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5
Q

plays an essential role in business and marketing for companies

A

Advertising media

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6
Q

Advertising media plays an
______________ in business and marketing for companies.

A

essential role

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7
Q

There are many companies who offer products to customers. However, it is impossible for every
customer to know about every brand or product

A

Importance of advertising media

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8
Q

This is why companies advertise and use __________________ to reach
to customers, and to increase their market share.

A

advertising media

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9
Q

Importance of Advertising media:

Depending upon the ___________________, _________________,
_________________, ______________ etc.
, companies can choose the type of media they want
and they can do an advertising campaign.

A
  • customer demographics
  • advertising budget
  • targets of the company
  • advertising objectives
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10
Q

Advertising media is an important ________ in business and
advertising.

A

domain

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11
Q

________________ is an important domain in business and
advertising.

A
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12
Q

Advertising media is an important domain in _________ and __________.

A
  • business
  • advertising
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13
Q

With the passage of _______, there have been several ways in which ______ are being showcased and can be communicated to
customers.

A

time
ads

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14
Q

With the passage of time, there have been several ways in which ads are being showcased and can be ________________ to
customers.

A

communicated

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15
Q

types of advertising media (8)

A
  1. print media
  2. outdoor or mural media
  3. direct mail advertising
  4. novelties advertising
  5. dealers aids or purchase display
  6. promotional advertising
  7. miscellaneous media
  8. broadcast media
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16
Q

is a varied landscape of advertising opportunities
.

A

print media

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17
Q

These media offer the
ability to present your
brand, product, or message
to an audience in a way
unlike any other venue

A

print media

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18
Q

give the 8 examples of print media

A

leaflets
posters
booklets
prospectuses
catalogs
business cards
flyers
labels

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19
Q

traditional never goes out of fashion create a stronger impact

A

Newspaper ads

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20
Q

what are the 3 written advertising

A

written advertising
newspaper advertising
daily newspapers

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21
Q

that may be included in
the form of newspapers, magazines and etc.
They are among the oldest and most
effective types of advertising

A

written advertising

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22
Q

contains news,
opinions, service information,
entertainment messages and public
materials

A

newspaper advertising

23
Q

contain two types of
advertisements:
1. Classified advertising
2. Display advertising

A

daily newspapers

24
Q

what are the 2 types of daily newspapers

A
  1. Classified advertising
  2. Display advertising
25
Q

give atleast 4 advantages of written advertising

A
  1. large readership and a high level of reader involvement
  2. geographical selectivity
  3. the cost is relatively low
  4. timely impact
26
Q

give atleast 4 disadvantages of written advertising.

A
  1. short life
  2. Black and white
    (although many papers are
    changing to color format)
  3. Where people are still illiterate
  4. Printing and distributing can
    be costly
27
Q

advertising is basically useful
in capturing those customers who are
travelling from one place to another

A

outdoor advertising

28
Q

This gives an opportunity to companies
to use outdoor advertising media to
create brand awareness by putting
large bill boards and hoardings above
buildings, near streets etc

. to give

maximum visibility

A

outdoor advertising

29
Q

It is seen when
people are out of
doors

A

outdor advertising

30
Q

Purchased from______________ companies in
standard sizes

A

outdoor
advertising

31
Q

Are placed in highly traveled
roads, and freeways where
there is high visibility

A

outdoor advertising

32
Q

pre-printed sheets put up
like wallpaper on outdoor
billboards.

A

posters

33
Q

these can be displayed for a very
long time. It can bear climate
effect.

A

Painted Displays
or Metal Displays

34
Q

are found in cities, towns and
even villages. The surface can
be hired.

A

Wall Painting

35
Q

11 types of outdoor or mural media

A
  1. posters
  2. painted displays or metal displays
  3. wall painting
36
Q

Sign board illuminated by electricity
can be seen in the large numbers in
cities. They Can be presented with
attractive letters and colored bulbs

A

electric light signs

37
Q

Advertisement is also
presented with brilliantly
tubes in various shades.

A

neon signs

38
Q

It is also known as Transit Advertising

A

travelling display

39
Q

Displays can also be made
on the front, sides and
backs of vehicles and
vans

A

van advertising

40
Q

are made of cloths and
words are written in
colors.

A

banners

41
Q

the passengers have to wait on
railways stations for a long period
of time, hence, they have the
opportunity to read these posters

A

railway station advertising

42
Q

message can be written on
balloons which are floated in the air

A

sky writing

43
Q

carry up funnily and carry boards to advertise

A

sandwich man

44
Q

outdoor advertising

  • effectiveness cannot be measured easily

choose:
advantages or disadvantages

A

Disadvantages

45
Q

outdoor advertising

  • 24-hour a day message and located to reach specific target markets

choose:
advantages or disadvantages

A

Advantages

46
Q

outdoor advertising

  • Highly visible and relatively inexpensive

choose:
advantages or disadvantages

A

Advantages

47
Q

outdoor advertising

  • Posters and hoardings
    disturb the attention of
    riders on the road.

choose:
advantages or disadvantages

A

Disadvantages

48
Q

_________ is possibly the most creative canvas for
advertising because the most successful ads reflect the imagination.

A

Outdoor

49
Q

Outdoor is possibly the most______________ for
advertising because the most successful ads reflect the imagination.

A

creative canvas

50
Q

Outdoor is possibly the most creative canvas for
advertising because the most successful ads reflect the ____________.

A

imagination

51
Q

Outdoor is possibly the most creative canvas for
advertising because the most successful _________ reflect the imagination.

A

ads

52
Q

____________________ is about seeing things in a new way and helping your audience to see that, too. It means a banana is no longer just a piece of fruit but suddenly the perfect vehicle to promote banana- colored minions from a kids’ cartoon.

A

Outdoor advertising

53
Q

Outdoor advertising is about seeing _______ in a ________ and helping your audience to see that, too. It means a banana is no longer just a piece of fruit but suddenly the perfect vehicle to promote banana- colored minions from a kids’ cartoon.

A

things
new way

54
Q

Outdoor advertising is about seeing things in a new way and helping your ___________ to see that, too. It means a ______ is no longer just a piece of fruit but suddenly the perfect ______ to promote banana- colored minions from a kids’ cartoon.

A

audience
banana
vehicle

Advertising (5 decks)

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