Chapter 2 advertising media - print media & outdoor/ural media

Question 1

The Media is the ______ form
of the word “_______” which
is a means through which
a thing is ______.

_______ are the agencies, means, or instruments used
to convey advertising messages from producer to
consumer

Answer 1

• Plural
• Medium
• Done
• Media

Question 2

Give the 7 Advertising Media

Answer 2

Television
Print
Radio
Internet
Direct mail
Tele-marketing
Outdoor

Question 3

refers to the various media channels through which advertising is done.

Answer 3

Advertising media

Question 4

is used for showcasing promotional content which communicated in various
forms such as text, speech,
images, videos using TV, radio, online, outdoor etc
.

Answer 4

Advertising media

Question 5

plays an essential role in business and marketing for companies

Answer 5

Advertising media

Question 6

Advertising media plays an
______________ in business and marketing for companies.

Answer 6

essential role

Question 7

There are many companies who offer products to customers. However, it is impossible for every
customer to know about every brand or product

Answer 7

Importance of advertising media

Question 8

This is why companies advertise and use __________________ to reach
to customers, and to increase their market share.

Answer 8

advertising media

Question 9

Importance of Advertising media:

Depending upon the ___________________, _________________,
_________________, ______________ etc.
, companies can choose the type of media they want
and they can do an advertising campaign.

Answer 9

• customer demographics
• advertising budget
• targets of the company
• advertising objectives

Question 10

Advertising media is an important ________ in business and
advertising.

Answer 10

domain

Question 11

________________ is an important domain in business and
advertising.

Question 12

Advertising media is an important domain in _________ and __________.

Answer 12

• business
• advertising

Question 13

With the passage of _______, there have been several ways in which ______ are being showcased and can be communicated to
customers.

Answer 13

time
ads

Question 14

With the passage of time, there have been several ways in which ads are being showcased and can be ________________ to
customers.

Answer 14

communicated

Question 15

types of advertising media (8)

Answer 15

1. print media
2. outdoor or mural media
3. direct mail advertising
4. novelties advertising
5. dealers aids or purchase display
6. promotional advertising
7. miscellaneous media
8. broadcast media

Question 16

is a varied landscape of advertising opportunities
.

Answer 16

print media

Question 17

These media offer the
ability to present your
brand, product, or message
to an audience in a way
unlike any other venue

Answer 17

print media

Question 18

give the 8 examples of print media

Answer 18

leaflets
posters
booklets
prospectuses
catalogs
business cards
flyers
labels

Question 19

traditional never goes out of fashion create a stronger impact

Answer 19

Newspaper ads

Question 20

what are the 3 written advertising

Answer 20

written advertising
newspaper advertising
daily newspapers

Question 21

that may be included in
the form of newspapers, magazines and etc.
They are among the oldest and most
effective types of advertising

Answer 21

written advertising

Question 22

contains news,
opinions, service information,
entertainment messages and public
materials

Answer 22

newspaper advertising

Question 23

contain two types of
advertisements:
1. Classified advertising
2. Display advertising

Answer 23

daily newspapers

Question 24

what are the 2 types of daily newspapers

Answer 24

1. Classified advertising
2. Display advertising

Question 25

give atleast 4 advantages of written advertising

Answer 25

1. large readership and a high level of reader involvement 2. geographical selectivity 3. the cost is relatively low 4. timely impact

Question 26

give atleast 4 disadvantages of written advertising.

Answer 26

1. short life 2. Black and white (although many papers are changing to color format) 3. Where people are still illiterate 4. Printing and distributing can be costly

Question 27

advertising is basically useful in capturing those customers who are travelling from one place to another

Answer 27

outdoor advertising

Question 28

This gives an opportunity to companies to use outdoor advertising media to create brand awareness by putting large bill boards and hoardings above buildings, near streets etc . to give maximum visibility

Answer 28

outdoor advertising

Question 29

It is seen when people are out of doors

Answer 29

outdor advertising

Question 30

Purchased from______________ companies in standard sizes

Answer 30

outdoor advertising

Question 31

Are placed in highly traveled roads, and freeways where there is high visibility

Answer 31

outdoor advertising

Question 32

pre-printed sheets put up like wallpaper on outdoor billboards.

Answer 32

posters

Question 33

these can be displayed for a very long time. It can bear climate effect.

Answer 33

Painted Displays or Metal Displays

Question 34

are found in cities, towns and even villages. The surface can be hired.

Answer 34

Wall Painting

Question 35

11 types of outdoor or mural media

Answer 35

1. posters 2. painted displays or metal displays 3. wall painting

Question 36

Sign board illuminated by electricity can be seen in the large numbers in cities. They Can be presented with attractive letters and colored bulbs

Answer 36

electric light signs

Question 37

Advertisement is also presented with brilliantly tubes in various shades.

Answer 37

neon signs

Question 38

It is also known as Transit Advertising

Answer 38

travelling display

Question 39

Displays can also be made on the front, sides and backs of vehicles and vans

Answer 39

van advertising

Question 40

are made of cloths and words are written in colors.

Answer 40

banners

Question 41

the passengers have to wait on railways stations for a long period of time, hence, they have the opportunity to read these posters

Answer 41

railway station advertising

Question 42

message can be written on balloons which are floated in the air

Answer 42

sky writing

Question 43

carry up funnily and carry boards to advertise

Answer 43

sandwich man

Question 44

outdoor advertising * effectiveness cannot be measured easily choose: advantages or disadvantages

Answer 44

Disadvantages

Question 45

outdoor advertising * 24-hour a day message and located to reach specific target markets choose: advantages or disadvantages

Answer 45

Advantages

Question 46

outdoor advertising * Highly visible and relatively inexpensive choose: advantages or disadvantages

Answer 46

Advantages

Question 47

outdoor advertising * Posters and hoardings disturb the attention of riders on the road. choose: advantages or disadvantages

Answer 47

Disadvantages

Question 48

_________ is possibly the most creative canvas for advertising because the most successful ads reflect the imagination.

Answer 48

Outdoor

Question 49

Outdoor is possibly the most______________ for advertising because the most successful ads reflect the imagination.

Answer 49

creative canvas

Question 50

Outdoor is possibly the most creative canvas for advertising because the most successful ads reflect the ____________.

Answer 50

imagination

Question 51

Outdoor is possibly the most creative canvas for advertising because the most successful _________ reflect the imagination.

Answer 51

ads

Question 52

____________________ is about seeing things in a new way and helping your audience to see that, too. It means a banana is no longer just a piece of fruit but suddenly the perfect vehicle to promote banana- colored minions from a kids’ cartoon.

Answer 52

Outdoor advertising

Question 53

Outdoor advertising is about seeing _______ in a ________ and helping your audience to see that, too. It means a banana is no longer just a piece of fruit but suddenly the perfect vehicle to promote banana- colored minions from a kids’ cartoon.

Answer 53

things new way

Question 54

Outdoor advertising is about seeing things in a new way and helping your ___________ to see that, too. It means a ______ is no longer just a piece of fruit but suddenly the perfect ______ to promote banana- colored minions from a kids’ cartoon.

Answer 54

audience banana vehicle