Entrepreneurship Flashcards
Alertness
The ability some people have to identify opportunities
Analytical Strategies
Actions that involve taking time to think carefully about a problem by breaking it up into parts, or looking at it in a more general way, in order to generate ideas about how certain products or services can be improved or made more innovative
Design Pathway
A pathway that can uncover high-value opportunities because the entrepreneur is focusing on unmet needs of customers, specifically latent needs
Development Strategies
Actions that involve enhancing and modifying existing ideas in order to create better alternatives and new possibilities
Effectuate Pathway
A pathway that involves using what you have (skills, knowledge, abilities) to uncover an opportunity that uniquely fits you
Find Pathway
A pathway that assumes that opportunities exist independent of entrepreneurs and are waiting to be found
Habit-Breaking Strategies
Actions that involve techniques that help to break our minds out of mental fixedness in order to bring about creative insights
Imagination-Based Strategies
Actions that involve suspending disbelief and dropping constraints in order to create unrealistic states or fantasies
Interpersonal Strategies
Actions that involve group members generating ideas and building on each other’s ideas
Opportunity
A way of generating profit through unique, novel, or desirable products or services that have not been previously exploited
Pattern Recognition
The process of identifying links or connections between apparently unrelated things or events
Prior Knowledge
The information gained from a combination of life and work experience
Relationship-Seeking Strategies
Plans of action that involve consciously making links between concepts or ideas that are not normally associated with each other
Search Pathway
A pathway used when entrepreneurs are not quite sure what type of venture they want to start, so they engage in an active search to discover new opportunities
Search Stategies
Actions that involve using a stimulus to retrieve memories in order to make links or connections based on personal experience that are relevant to the current problem
All-Benefits
A type of value proposition that involves identifying and promoting all the benefits of a product or service to customer segments, with little regard for the competition or any real insight into what the customer really wants or needs
Business Model
Describes the rationale of how a new venture creates, delivers, and captures value
Business Model Canvas (BMC)
A one-page plan that divides the business model into nine components in order to provide a more thorough overview
Customer Value Proposition (CVP)
A statement that describes why a customer should buy and use your product or service
Customers
People who populate the segments of a market served by the offering
Diversified Market
Two or more customer segments with different needs and problems that bear no relationship to each other
Evidence-based Entrepreneurship
The practice of hypothesizing, testing, and validating to create a business model
Financial Viability
Defines the revenue and cost structures a business needs to meet its operating expenses and financial obligations
Infrastructure
The resources (people, technology, products, suppliers, partners, facilities, cash, etc.) that an entrepreneur must have in order to deliver the CVP
Lean Canvas
An adapted version of the BMC that was created to better address the needs of startup entrepreneurs
Mass Market
A large group of customers with very similar needs and problems
Multisided Markets
Markets with two or more customer segments that are mutually independent of each other
Niche Market
A small market segment that consists of customers with specific needs and requirements
Offering
What you are offering to a particular customer segment, the value generated for those customers, and how you will reach and communicate with them
Points-Of-Difference
A type of value proposition that focuses on the product or service relative to the competition and how the offering is different from others on the market
Product-Market Fit
An offering that meets the needs of customers
Resonating Focus
A type of value proposition that describes why people will really like your product and focuses on the customers and what they really need and value