ENTREP Flashcards
the 3s
seeking , screening , seizing
allows the entrepreneur to see thing in a very positive and optimistic light in the midst of crisis or difficult situations.
Mind Frame
is about emotional intelligence or EQ, which is often manifested in the entrepreneurs’ efforts to nurture relationship.
Heart Flame
refers to the ability of the entrepreneur to sense without using five senses. This is also known as intuition.
also connotes courage or “lakas ng loob” (strong intestinal fortitude)
Gut Game
It refers to the specific target market segment of a particular enterprise.
Micromarket
It refers to the tastes of particular groups of people.
Consumer preferences
12R’s of opportunity screening
RELEVANCE
RESONANCE
REINFORCEMENT OF ENTREPRENEURIAL ACTIVITY
REVENUES
RESPONSIVENESS
REACH
RANGE
REVOLUTIONARY IMPACT
RETURNS
RELATIVE EASE OF IMPLEMENTATION
RESOURCES REQUIRED
RISKS
The opportunity must be aligned to the vision, mission and goals of the entrepreneur.
RELEVANCE
Opportunity should match with VALUES that you wish to impart with the customers.
RESONANCE
> How does the opportunity resonate with the entrepreneur’s personal interest, talents and skills?
REINFORCEMENT OF ENTREPRENEURIAL ACTIVITY
It is important to determine the sales potential of the products and/or of the services that the
company wants to offer. Is there a big market out there to grab and nurture for growth?
REVENUES
Be responsive to the unfulfilled needs and wants of the customers.
RESPONSIVENESS
Opportunities have a good chance of expanding through branches, distributors, dealerships or
franchise outlets in order to attain rapid growth and opportunities
REACH
The opportunity can potentially lead to a wide range of possible product or service
offerings thus tapping many market segments in the industry.
RANGE
NEXT BIG THING or the game changer in the industry.
REVOLUTIONARY IMPACT
What you will get as an exchange of your action. To maximize returns, a company must strive
to minimize cost
RETURNS
Will the opportunity be relatively easy to implement for the enterprise? What are the possible
hurdles along the way?
RELATIVE EASE OF IMPLEMENTATION
Opportunities requiring less resources from the industry may be more favored than
those requiring more
RESOURCES REQUIRED
> Guided by the basic rule in finance that THE HIGHER THE RISK, THE GREATER THE RETURNS.
RISKS
7ps of marketing
Product
Price
place
promotion
people
packaging
process or positioning
These are innovative products that offer new benefits.
Breakthrough Products
These products offer similar benefits to existing products but have additional features.
Differentiated Products