English-visual Litracy Flashcards
Offer
People or animals in the text are looking away from the viewer. It is more realistic and less artificial than using a demand, however attention may not be grabbed to the same extent.
Salient image
The point where your eyes are immediately drawn. This may be influenced by size, colour, type of line ect.
Centrality
The centre of the image.
Vectors
Direct the viewers gaze across the page. Can be as obvious as an arrow or far more subtle.
Symbolism
A symbol is used to represent a concept or idea
Colour
Can be used to evoke different associations and perceptions in viewers.
Lines
Thickness and edging of lines can also help to create meaning.
Type of shot
Creates different emotions in viewers
Medium
Type or form of the visual text. Photograph, cartoon, painting.
Demand
Direct contact made by a person or animal to the viewer, therefore demanding attention.