English-visual Litracy Flashcards

1
Q

Offer

A

People or animals in the text are looking away from the viewer. It is more realistic and less artificial than using a demand, however attention may not be grabbed to the same extent.

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2
Q

Salient image

A

The point where your eyes are immediately drawn. This may be influenced by size, colour, type of line ect.

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3
Q

Centrality

A

The centre of the image.

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4
Q

Vectors

A

Direct the viewers gaze across the page. Can be as obvious as an arrow or far more subtle.

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5
Q

Symbolism

A

A symbol is used to represent a concept or idea

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6
Q

Colour

A

Can be used to evoke different associations and perceptions in viewers.

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7
Q

Lines

A

Thickness and edging of lines can also help to create meaning.

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8
Q

Type of shot

A

Creates different emotions in viewers

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9
Q

Medium

A

Type or form of the visual text. Photograph, cartoon, painting.

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10
Q

Demand

A

Direct contact made by a person or animal to the viewer, therefore demanding attention.

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