English media test (Artistic terms + media strategies)

Question 1

Slant, or way of looking at or presenting something:

Answer 1

Angle

Question 2

The arrangement of the parts of a work of art as to form a unified, harmonious
whole:

Answer 2

composition

Question 3

What your eye is drawn to; the main element in a composition:

Answer 3

Focal point

Question 4

Balance in which the parts are visually unequal:

Answer 4

Asymmetrical balance

Question 5

The juxtaposition of opposing elements:

Answer 5

contrast

Question 6

The part of a scene, landscape, etc. that is near the viewer:

Answer 6

Foreground

Question 7

Also called hue; helps create mood and can provide contrast:

Answer 7

Color

Question 8

An object representing a feeling, idea, etc.:

Answer 8

Symbol

Question 9

The distant part of a landscape; surroundings, especially those behind something,
and providing harmony and contrast:

Answer 9

Background

Question 10

The illusion of creating dimensional views of objects; creating depth through
intersecting lines and by carefully spacing objects:

Answer 10

perspective

Question 11

When an object or objects are the same on the left and right sides of a central
axis:

Answer 11

Symmetrical balance

Question 12

The size or apparent size of an object seen in relation to other objects, people,
etc. (in the world around them):

Answer 12

Scale

Question 13

A single section of a comic, showing one moment in a story being told:

Answer 13

Panel

Question 14

When an object or objects are not equally distributed on each side of a central
axis, but the total weight is balanced left and right:

Answer 14

Balance

Question 15

The size, type, etc. of text:

Answer 15

Font

Question 16

The distinctness or clarity of an image; often used to create a focal point:

Answer 16

Focus

Question 17

A sense of energy in a visual, determined by the spaces between shapes and by
the shapes themselves:

Answer 17

Movement

Question 18

The type of visual (ex. caricature, collage, comic strip, editorial cartoon, painting,
poster, etc.):

Answer 18

Form

Question 19

A mirrored image or reflection; a shaded area in a picture or photograph:

Answer 19

Shadow

Question 20

The linear marks made with a pen or brush, or the edge created when two shapes
meet; often communicates emotion and states of mind through its character and
direction:

Answer 20

line

Question 21

An attempt to sway popular opinion and beliefs
through distortions of the truth or outright lies.

Answer 21

Propaganda

Question 22

A testimonial strategy, where a famous person or
organization publicly supports or promotes a product.

Answer 22

Endorsement

Question 23

The group of people to whom a message is directed –

age, gender etc.

Answer 23

Demographic

Question 24

The suggestion that everyone is doing something. It is an appeal to the subject to follow the crowd.

Answer 24

Bandwagon

Question 25

This strategy is used to create sensitivity and emotional appeal. It may appeal to children.

Answer 25

cute/cartoon characters

Question 26

Using a well known person or organization to promote a product.

Answer 26

Celebrity endorsement

Question 27

The ad may play upon the emotions of the audience, often instead of information that might appeal to an audience rationally.

Answer 27

Emotional Appeal

Question 28

An ad may use facts and figures to show credibility.
Done correctly, a powerful statistic can be the central element of a campaign.

Answer 28

FActs and figures

Question 29

often used to grab mass attention. People may believe a product will make them more appealing to a particular gender.

Answer 29

Gender appeal

Question 30

Comedy and parody are often used in the media to attract the viewers attention.

Answer 30

Humor

Question 31

Direct or indirect attacks on the products in competition with the product being sold.

Answer 31

Name calling

Question 32

Attracts the masses by using common people to advertise a product. Often uses common, everyday language to give a natural feel to the speech.

Answer 32

PLain folks

Question 33

Ads deliberately startle and offend its audience by violating norms for social values and personal ideals.
Designed to break through the advertising “clutter” to capture attention and create buzz.

Answer 33

Shock appeal

Question 34

The association of a product with a desirable lifestyle. This technique targets an audience which has a penchant for exclusiveness.

Answer 34

snob appeal