Emotional Design Flashcards

1
Q

cognitive tunneling

A

narrowing attention to focus on info that is perceived as most task relevant

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2
Q

cognitive narrowing

A

discourages creative thinking and generation of new strategies or action plans

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3
Q

perseveration

A

where we rely on familiar or recently-used actions, even if they are not effective

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4
Q

the three levels of processing(from the 3 levels of brain mechanism):

A

visceral, behavioral, and reflective

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5
Q

visceral

A

automatic, pre-wired layer

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6
Q

behavioral

A

the part that contains the brain processes that control everyday behavior

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7
Q

reflective

A

the contemplative part

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