Emergence of Globalisation of Sport in the 21st Century (Unit 3) Flashcards
Society, Equal opportunities, Discrimination, Stereotyping and prejudice, Socialisation, Social processes, Social issues, Social stratification, Social action theory, Barriers to participation, Health and fitness and mental befits of sport, Interrelationship between Sport England Local and National partners.
What is the Golden Triangle?
The interrelationship of Media, Business and Sport on each other financially
What is Commercialisation?
Using Sport as a Business to make a Financial Profit
What is Sponsorship?
When a company pays for their products to be publicly displayed or advertised
What is Merchandising?
The brand from one product used to sell another
What is the Effect of the Golden Triangle on High Profile Sports?
-Professional quality improves
-More sponsorship and business
-Mass entertainment industry
-Contracts improve sales of merchandise and TV rights
-Athletes are used as role models and endorsement
-More widespread media coverage
What is the Effect of the Golden Triangle on Performers?
-Wealth increase depending on successfulness
-Increased status
-Get merchandise
-More news coverage
-Potential tarnish of career if sponsored company is corrupt
-High pressure on performances
-Disrupted training time
-More likely to cheat
-Controlled by sponsors
Why do Companies Invest large amounts of Money into Sports?
-Positive role models link their health and fitness to the brand of a company making it appear better
-Increase in publicity, increase in profit
-Corporate hospitality
-Sponsorship can decrease tax paid by the company
-Company morale, employees fell linked to the success of the sport
-Sport is distributed across the globe so global viewing of sponsorship
What are the Impacts of Social Media on Sport and Performers?
-Creates role models
-Increases popularity of sport
-Invades private lives of performers
-Worldwide Fanbase
-Freedom of speech for athletes is limited due to multiple representations
-increase pressure of criticism
-Promotes relationship with fans and players
-Many clubs now provide media training
Society?
An organised group of people associated for a specific purpose or with a shared common interest
Socialisation?
A lifelong process where members of a society learn its norms, values, ideas, practices and roles in order to take place in that society
Primary Socialisation?
Occurs during the early years of childhood which takes place within the immediate family
Secondary Socialisation?
Occurs during the later years through school, friends and peers
Gender Socialisation?
Learning to conform to culturally defined gender roles through socialisation
Internalisation?
The learning of values or attitudes that are interpreted within yourself. This occurs in the primary stage
Social Control?
A concept that refers to the way in which people’s thoughts, feelings, appearance and behaviour are regulated in social systems
Social Control Impact on Sport?
-Fans of sport may buy gear that an athlete they admire uses
-Sports teams might feel inclined to be sponsored by well known brands to increase media coverage
-Friends encourage you to join their sport
-Different classes are tailored towards different sports
-Area where you live may affect opportunities for sport
-Introverts more likely to play single sport games, Extroverts more likely to play team sport games
Social Change?
Significant changes in social behaviors and/or cultures values
An alteration in the social order of society
Social Stratification?
A type of social inequality where society is divided into different levels on the basics of social characteristics, such as wealth, health and status