Email - Deliverability Flashcards
1
Q
What are the two types of bounces
A
Hard bounce: Sender Error
Soft bounce: Deliverability error
2
Q
What other areas are related to Email bounces
A
Throttling
Branded URL
STS
3
Q
What are the typical soft email bounces
A
- Invalid email
- Rejected (e.g. size, IT policy)
- Spam
4
Q
How do you improve the bounce email rate
A
- Find bounce category in Outreach
2. Follow BP for that category e.g. Rejected because of size
5
Q
What is branded URL?
A
A link that matches your company domain vs. 23fusdifsf.io
6
Q
What is the benefit of branded URL?
A
Improved deliverability by putting these services under a domain that matches the Organization’s brand when email scanned
