Elements & Principles of Design

Question 1

List all the elements of design.

Answer 1

• Line
• Shape
• Colour
• Tone
• Texture
• Form 3D
• Space

Question 2

Describe what line is?

Answer 2

Line can be used to lead the eye to certain places within a design

Question 3

Describe what colour is?

Answer 3

Colour is one of the most powerful and obvious elements we have at our disposal

Question 4

List all the primary colours?

Answer 4

Red
Blue
Yellow

Question 5

List all the secondary colours

Answer 5

Purple
Orange
Green

Question 6

What does the red colour represent?

Answer 6

Love, Danger, Speed

Question 7

What does the colour blue represent?

Answer 7

Cold, Calm, Water

Question 8

Define Texture?

Answer 8

Texture is defined as the surface characteristics of an element within a design, used to create visual interest or a focal point in a design

Question 9

Define Shape?

Answer 9

A shape is a two-dimensional enclosed object. They can be created by lines or changes in colour tone, which define shape edges

Question 10

Define Space?

Answer 10

Space is defined as the distance or area between or around things

Question 11

Define the difference between Positive & Negative Space?

Answer 11

Positive space is best described as the areas in a work of art that are the subjects, or areas of interest, while negative space is area around the subjects

Question 12

For Example what does positive space look like on a website?

Answer 12

A website with a lot of positive space appears very cluttered and overwhelming; however it can contain lots of information

Question 13

For Example what does negative space look like on a website?

Answer 13

A website with a lot of negative space creates a clean simple look. However, there is a lack of content

Question 14

Define Tone?

Answer 14

The term Tone is used to refer to the value of light (the lightness or darkness of a colour/image)

Question 15

Explain what Form 3D is?

Answer 15

Form is an element that defines three-dimensional objects, (just as shape describes a two dimensional objects)

Question 16

Give an example of Shape & Form?

Answer 16

Shape = Square Form = Cube

Question 17

List all the Principles Of Design?

Answer 17

• Balance
• Contrast (emphasis)
• Proportion (emphasis)
• Dominance
• Movement
• Pattern
• Proximity (Unity)
• Repetition (Unity)

Question 18

Define Balance?

Answer 18

Balance creates comfort in design. Designs that are well balanced are aesthetically pleasing

Question 19

List & describe Asymmetrical & Symmetrical balance?

Answer 19

Symmetrical is a mirror image balance. All the objects on one side of the screen are mirrored on the other side. While Asymmetrical is When there is a balance between different elements

Question 20

Explain what contrast (Emphasis) is? *include an example

Answer 20

Contrast is the juxtaposition of opposing elements E.g. contrast in tone (light/dark)

Question 21

Explain what proportion is? (Emphasis)

Answer 21

It is the relationship in size between various elements
manipulating the proportion of elements can draw emphasis to certain areas of the design

Question 22

Define Dominance?

Answer 22

Dominance relates to the visual weight of the design, it is the ability to create a focal point in a design

Question 23

Define Movement?

Answer 23

Movementis the path the viewer’s eye takes throughout a design through the use of movement, the eye can be lead to a focal point

Question 24

Define Pattern?

Answer 24

Pattern uses the elements of design in repetition to enhance a visual image, pattern is used to increase visual excitement

Question 25

Define Proximity (Unity)?

Answer 25

Proximity is the simplest method in making elements appear to belong together.

Question 26

Define Repition (Unity)?

Answer 26

Repetition is the reusing of elements within your design repeating elements will create a sense of unity, consistency and cohesiveness