Electronic Communication Flashcards
Website definition
A collection of linked web pages that share a unique domain name
Website advantages x4
Product promotion in wider geographical area
Customer reviews encourage others to buy
E-commerce allows purchases to be made online
Accessed by anyone anytime
Website disadvantages x3
Could crash- customers can’t find info about business
Bad publicity from bad reviews
Difficult to reach right people if market competition is strong
Email definition
Information like text, graphics and files sent and received from one computer to another
Email advantages x3
Fast method of sending info around the world
Inexpensive in comparison to letters as no paper is used
Group call/email means everyone is sent the same info at the same time
Email disadvantages x3
Span and junk emails can clog inboxes
Viruses spread via email
Technical difficulties may arise and make sending and receiving difficult
E-diary definition
An electronic diary is held on a computer and includes many features of a paperback diary e.g. storing appointments, personal details, to-do lists.
E-diary advantages x3
Recurring events only need to be entered once
Alerts can remind people of appointments
Double-booking appointments is highlighted
E-diary disadvantages x3
Cannot be accessed if device runs out of battery
Relies on the internet
Other may not use it
Mark as urgent/high priority…
Allows recipient to prioritise the order in which they open messages
Copy someone into the email…
Means email can be sent to a number of people
Attachment allows…
Previously prepared files like spreadsheets, letters, pictures to be attached to an email. This gives to option to print, edit and save file on computer
Signature block is…
A personalised block of text automatically appended at the bottom of the email
Reminders…
Can be used to remind the user about an appointment
Repeated or recurring appointments…
E.g. weekly sales meetings that only need to be entered once which saves time writing the same info over and over
Schedule tasks…
Just like paperback diary, putting in when appointments are, etc.
Presentations allow…
Businesses to present ideas in an attractive way
Features of presentations are…
Include photos, videos and graphics to help audience sprain deeper understanding
Used in training, promoting
Podcasting is…
An audio which can downloaded to a computer or mobile device
Podcasting advantages are…x2
Promotes products and services at convenient time for listener
Listen or watch at any time which is appropriate for listener
Features of podcasts are…x3
Highly engaging and improve public speaking skills
Promote products and services
Engage with customers
Blogging is set…
Up by individuals on the internet which is regularly updated and is written in an informal style. Could be about hobbies or opinions
Benefit of blogging is…
Finding new piece that have the same interests as you e.g. recipes can develop friends
Uses of blogging are…
Connect people to your brand, creating opportunities for sharing and strengthens relations which can help start up businesses
Video conferencing is…
Face to face meeting which a colleague in a different location
Audio meeting is…
With another in a different location but no camera, participants can only hear each other
Advantages to video conferencing are…x2
Higher productivity
Saves money and time travelling to one location to have a meeting
Feature of video conferencing is…
Allows meeting without having to meet physically
Text messaging is…
Sending info to others via mobile phone quickly
Advantages of text messaging are…
Can be informal messages
Sending quickly and worldwide
Easy to use- no format needed
Feature of text messaging is…
Sent quickly to employees fi their out doing something
Social media is…
A way of taking to people via electronics. You can interact with different people and customers by sending messages, photos and info
Social media advantages are…x2
Can target customers as people usually like and follow the businesses social media page
Low cost/free to advertise products
Features of social media are…x4
Firm can be contacted directly which increases customer engagement
Online competitions
Followers can retweet/share the forms post
Very popular- lots of exposure
What can the internet be used for…x6
Booking hotels
Researching bus/train times
Online surveys
E-commerce
Company website
Job vacancies
Web browser is…
An application used to access websites on computers, phones and tablets
Search engine is…
A software system used to carry out web searches made by user
E-commerce is when…
A customer can buy products online that can be delivered to their houses
Favourites and bookmarked are used…
To save a websites URL address for future reference. This makes it easier to access a frequently visited website
