EFFECTIVE COMMUNICATION MODELS

Question 1

In this model, _______ shows that a communicator (who) sends a message (says what) through a medium (in what channel) to a receiver (to whom) and the effect of the message (with what effect).

Answer 1

Lasswell’s Communication model

Question 2

________ also recognizes the role of human behavior in the process so that the communicators’ respective field of experience is also considered as part in the decoding and interpretation of the message.

Answer 2

The Schramm Model

Question 3

The model shows that communication skills, knowledge, attitude and socio-cultural system influence the way the source and receiver process information.

Answer 3

The Berlo Model