Eduqas Glossary Flashcards
Broadsheet
A larger newspaper that publishes more serious news, for example The Daily Telegraph.
Circulation
The reach of media products to audiences/users - the method will depend on the media form.
Convergence
The coming together of previously separate media industries and/or platforms; often the result of advances in technology when one devices contains a range of different features.
Cross platform marketing
In media terms, a text that is distributed and exhibited across a range of media formats or platforms. (films, tv, print, radio and the internet)
Discourse
The topics, language and meanings or values behind them within a media text. The discourse of lifestyle magazines for example, tends to revolve around body image.
Distribution
The methods by which media products are delivered to audiences, including the marketing campaign. These methods will depend upon the product.
Diversification
Where media organisations who have specialised in producing media products in one form move into producing content across a range of forms.
Feature
In magazine terms, the main, or one of the main, stories in an edition. Generally located in the middle of the magazine, and cover more than one or two pages.
Gate keepers
The people responsible for deciding the most appropriate stories to appear in newspapers. They may be the owner, editor or senior journalists. They will only let the stores most appropriate for the ideology of the paper ‘through the gate’.
Horizontal integration
Where a media conglomerate is made up of different companies that produce and sell similar products, often as a result of mergers.
House style
The aspects that make a magazine recognisable to its readers every issue. Established through the choice of colour, the layout and design etc.
Ideology
A set of messages, values and beliefs that may be encoded into media products.
Independent film
A film made outside of the financial and artistic control of a a large mainstream film company.
Independent record label
A record label that operates without the funding of, and that is not necessarily linked to, a major record label.
Interactive audience
The ways in which audiences can become actively involved with a product, eg posting a response to a blog or live tweeting during a TV programme.
Media conglomerate
A company that owns other companies across a range of media platforms. This increases their domination of the market and their ability to distribute and exhibit their product.
Mediation
The way in which a media text is constructed in order to represent a version of reality; constructed through selection, organisation and focus.
News agenda
The list of stories that may appear in a particular paper. The items on the news agenda will reflect the style and ethos of the paper.
Non-linear narrative
Here the narrative manipulates time and space. it may begin in the middle and then include flashbacks and other narrative devices.
Open world
In an open world computer game the player can move freely through the virtual world and is not restricted by levels and other barriers to free roaming.
Opinion leaders
People in society who may affect the way in which others interpret a particular media text. With regard to advertising, this may be a celebrity or other endorser recommending a product.
Passive audience
The idea that audiences do not actively engage with media products, but passively consume and accept the messages that producers communicate.
Political bias
Where a newspaper may show support for a political party through its choice of stories, style of coverage, cartoons, etc. it may be subtle and implicit or explicit as in the case on the tabloid newspapers on election day.
Production
The process by which media products are constructed.
Public Service Broadcaster
A radio and television broadcaster that is financed by public money (license fee in UK) and is seen to offer a public service by catering for a range of audiences and providing information, as well as entertainment.
Regulator
A person or body that supervises a particular industry.
Simulcast
The streaming of live radio programmes from the website at the same time as they are broadcast on the radio.
Stripped
A technique used in radio and television whereby a certain programme is broadcast at the same time everyday. In radio this attracts an audience who associate a particular programme with their daily routine.
Synergy
The combination of elements to maximise profits within a media organisation or product.
Tabloid
Refers to the dimensions of a newspaper, a tabloid is smaller and more compact in size. But also refers to a newspaper whose content focuses on lighter news.
Textural poaching
The way in which audiences or fans may take particular texts and interpret or reinvent them in different ways eg fan fiction.
Vertical integration
Vertically integrated companies won all or most of the chain of production and distribution for the product.
Viral marketing
Where the awareness of the product or the advertising campaign is spread through less conventional ways including social networks and the internet.
