Economics 1 Flashcards
Demand
- Demand is the quantity of product or service that consumers are willing and able to purchase at a given price at a particular time
- Inverse relationship between the price and quantity demanded
How does price affect the demand for an item?
Inverse relationship
When the prices of an item increases- demand for it decreases.
What is a Demand Curve Shift?
When demand changes due to something other than price.
Positive shift → increase, move to Right
Negative shift → decrease, move to the Left
Reasons for a Positive Demand Curve Shift (Shift Right)?
When demand increases at each price point when:
- Market size increases - When new consumers are available to purchase a product, such as when trade barriers between countries are removed, demand for the product will increase
- Price of substitutes go up - price of beef rises- so people buy more chicken
- Future price increase is expected - War in Middle East- people go out and buy gas
- Consumer income and wealth - For normal goods, the demand will increase if consumers have more wealth to spend on good
Reasons for a Negative Demand Curve Shift (Shift Left)?
Demand decreases at each price point when
- Price of complement goes up - price of beef goes up- less demand for ketchup
- Boycott - Company commits social blunder- consumers boycott
- Consumer income rises - Demand for inferior goods drops as people have more money to spend
Consumer tastes change to have an indeterminate relationship
How is Price Elasticity of Demand calculated?
ED= % Change in Quantity Demand / % Change in Price
OR
ED= (Change in Quantity Demand/Avg Quantity Demand) / (Change in Price/Avg Price)
Elasticity of Demand measures the sensitivity of demand to a change in price
What is Elastic Demand?
If coefficient of elasticity is greater than 1, demand is elastic
i.e. sensitive to price change
What is Unitary Demand?
Considered unitary if coefficient of elasticity = 1
Total revenue will remain the same if price is increased
What is Inelastic Demand?
Considered inelastic if coefficient of elasticity is less than 1
i.e. NOT sensitive to price change
Under Elastic Demand- how does price affect revenues?
Price increases → Revenue decreases
Price decreases →Revenue increases
How does revenue react to price under Inelastic Demand?
Price increases → Revenue increases
Price decreases → Revenue decreases
How is Income Elasticity of Demand calculated?
Ei= % Change Quantity Demanded / % Change in Income
Normal goods if Ei > 0 (demand increases more than income)
Inferior goods Ei (demand increases less than income)
How is Cross-elasticity of Demand calculated?
EXY = % Change in Quantity Demanded of Product X / % Change in the Price of Product Y
X and Y procut are subsitute goods if EXY > 0
X and Y procut are complement goods if EXY < 0
X and Y procut are unrelated goods if EXY = 0
Law of diminishing marginal utility
- Law of diminishing marginal utility: the more of resource consumed, the lower the marginal utility (satisfaction) will be for the next unit.
- As a result, a consumer maximizes satisfaction when the last dollar spent on each product generates the exact same amount of marginal utility
What is the Marginal Propensity to Consume (MPC)?
% of the next dollar of income that the consumer would be expected to spend
How much you spend when your income increases
Calculate = Change in Spending / Change in Disposable Income