Economic Concepts Flashcards
Perfect/Pure Competion
Monopolistic Competition
Oligopoly
Monopoly
No single firm can influence the mkt price nor shift the mkt supply enuf to make a good scarcer or more abundant.
Many sellers compete to sell a differentiated product in a mkt into which the entry of new sellers is possible. (ex-cosmetics)
A few sellers dominate the sale of a product and entry of a new seller is difficult or impossible.(ex-big 3 auto mfgers.)
Concentration of supply in the hands of a single firm (ex. - Utility Co.)
Strategy of Perfect Pure Competition
Strategy of Monopolistic Competition
Strategy of Oligopoly
Monopoly
Maintain the mkt share & responsiveness of sales price to market conditions.
Maintain the mkt share, enhance product differentiation, extensive adv., mkting & research.
Focus on mkt share thru proper amt of adv. (to insure product differentiation, and adapt to price changes and required changes in production volume.
Disregard mkt share and focus on profitability thru production levels that maximize profits.