econChap3 Flashcards

1
Q

What is an individual supply curve?

A

A graph that summarizes the quantity a business plans to sell at each price, typically upward-sloping.

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2
Q

Where are price and quantity plotted on a supply curve?

A

Price is plotted on the vertical axis, and quantity supplied is plotted on the horizontal axis.

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3
Q

What does an upward-sloping supply curve indicate?

A

It indicates that as the price increases, the quantity supplied increases, and vice versa.

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4
Q

What is the Law of Supply?

A

The law of supply states that the quantity supplied of a good is directly related to its price, holding other factors constant.

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5
Q

How can you discover your individual supply curve?

A

By planning and determining the quantity you would supply at different prices, then plotting these quantities against the prices.

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6
Q

What is marginal cost?

A

The additional cost incurred from producing one more unit of a good or service.

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7
Q

What is the Rational Rule for Sellers in Competitive Markets?

A

Sell one more item if the price is greater than or equal to the marginal cost.

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8
Q

Why is the individual supply curve also your marginal cost curve?

A

Because it plots the price at which each additional unit is supplied, reflecting the marginal cost of producing that unit.

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9
Q

What causes the individual supply curve to be upward-sloping?

A

Diminishing marginal product and rising input costs, which increase marginal costs as production increases.

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10
Q

What decision should Shell make when the price of gas is $1.20 per litre?

A

According to the Rational Rule for Sellers, Shell should produce up to the point where price equals marginal cost, ensuring that they maximize profits.

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11
Q

What is market supply?

A

The total quantity of a good supplied by all firms in the market at each price.

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12
Q

How is market supply calculated?

A

By summing the quantity supplied by each individual supplier at each price level.

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13
Q

What does a rightward shift in the supply curve signify?

A

An increase in supply, meaning at every price, a larger quantity is supplied.

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14
Q

What does a leftward shift in the supply curve signify?

A

A decrease in supply, meaning at every price, a smaller quantity is supplied.

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15
Q

What are the five factors that shift the supply curve, remembered by the acronym I POET?

A

Input prices, Productivity and technology, Prices of related outputs, Expectations, Type and number of sellers.

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16
Q

How does an increase in input prices affect the supply curve?

A

It increases marginal costs, shifting the supply curve to the left (decreasing supply).

17
Q

How does an improvement in productivity and technology affect the supply curve?

A

It decreases marginal costs, shifting the supply curve to the right (increasing supply).

18
Q

What is a substitute-in-production?

A

A good that can be produced using the same resources as another good, where a rise in the price of one increases the supply of the other.

19
Q

What is a complement-in-production?

A

Goods that are produced together, where an increase in the price of one can increase the supply of the other.

20
Q

How do expectations about future prices affect current supply?

A

If future prices are expected to rise, current supply may decrease as firms store goods; if future prices are expected to fall, current supply may increase to sell before prices drop.

21
Q

What are network and congestion effects?

A

Network effects occur when the value of a product increases as more people use it, while congestion effects occur when the value decreases as more people use it.

22
Q

How does the number of sellers in a market affect the supply curve?

A

An increase in the number of sellers shifts the market supply curve to the right (increasing supply), while a decrease shifts it to the left (decreasing supply).

23
Q

What is the difference between a movement along the supply curve and a shift of the supply curve?

A

A movement along the supply curve is caused by a change in price, while a shift of the supply curve is caused by changes in other factors like input prices or technology.

24
Q

Why do supply curves slope upward?

A

Because of rising marginal costs due to diminishing marginal product and rising input costs.

25
Q

How can managers infer competitors’ marginal costs?

A

By observing their supply decisions, since the supply curve is also the marginal cost curve.

26
Q

How did COVID-19 affect the supply and demand for gasoline and e-commerce?

A

Demand for gasoline decreased due to fewer travels, while demand for e-commerce increased as more people stayed home.

27
Q

How does the Rational Rule for Sellers maximize profits?

A

By ensuring that each additional unit sold brings in revenue at least equal to its marginal cost, thus increasing overall profit until price equals marginal cost.

28
Q

Why are perfectly competitive firms price-takers?

A

Because in a perfectly competitive market, all firms sell identical goods and are too small to influence the market price, so they must accept the prevailing market price.

29
Q

How does an upward-sloping supply curve relate to marginal costs?

A

Because the supply curve reflects the marginal cost curve, which typically rises as more units are produced due to increasing marginal costs.

30
Q

Explain the term ‘price-taker’ in a perfectly competitive market.

A

A firm that must accept the prevailing market price for its product because it cannot influence the price on its own.