E3 Flashcards
4 main models to develop a strategy:
- The Rational Model - 3 steps; strategic analysis, strategic choice, strategic implementation
- The Emergent Model - formal planning, but adjusted for unexpected events
- Logical Incrementalism - formal planning is a waste of time, use small scale extensions of past, successful strategies
- Freewheeling opportunism - ignore any formal planning, take advantage of opportunities as they arise
Mission =
statement of fundamental objectives, ‘reason for being’
Vision =
Where they company sees itself in the future
Stakeholders: 7 Actors
Organisations of states
States
Organisations formed by firms
Corporations
Non-gov organisations
mass publics
knowledge based communities
4 Ways to Resolve Stakeholder Conflict:
Satisficing - negotiaition
Side Payments - compensation
Sequential action - deal with each dept in turn
power - enforcing contracts
4 levels of CSR:
philanthropic
ethical
legal
economic
4 approaches to csr:
reaction, defence, accomodation, proaction
4 ethical stances to CSR:
short-term shareholder interest - follow the law
long-term shareholder interest - spend on short term CSR for long term gains
multiple stakeholder obligation - involve stakeholders
shaper of society - lead the way in industry
6 Markets Model: Groups an org needs to market to
Customer markets - direct customers/comsumers
Referral markets - people/orgs that refer customers to us
Supplier markets - suppliers we partner with
Recruitment markets - providers of staff
Influence markets - public relations
Internal markets - internal departments
Competitor analysis - 3 stages
- Identify competitors ( 4 types)
- brand - similar products, same customers
- Industry - similar products, different segment
- form - different products, satisfy same need
- generic - compete for the same income - Analyse competitors
- Develop a response profile (4 types)
- Laidback - no response
- Selective - respond in certain instances
- Tiger - aggressive response
- Stochastic - no predictable pattern
Porter’s Diamond
Factor Conditions
highly skilled employees/infrastructure/can’t be emulated by competition
Demand Conditions
Substantial demand at home = economies of scale & experience to compete globally
Related Supporting Industries
Knowledge sharing/supply chains/distribution networks
Firm Strategy, Structure & Rivalry
If home market is very competitive, company is more likely to become world class
Threshold competency =
Core competency =
Threshold = things a business must do well to simply compete
Core = things the business does well that give competitive advantage
9Ms Model:
Manpower
Money
Management
Machinery
Markets
Materials
Methods
Management info
Make-up (structure/culture)
CSFs =
main sources of CSFs
vital areas where things must go well and a business must out perform its rivals
corporate mission translates into CSFs which translate into KPIs
Main sources of CSFs include: industry, situation, wider environment
Porter’s Value Chain
Primary:
inbound logistics, operations, outbound logistics, marketing & sales, service
Support: firm infrastructure, technology, HR, Procurement
Value drivers
Value shop
Value system
Value drivers = enhance perceived value of product by customers
Value shop = alternative representation of value chain for professional service firms
Value system = linkages between the value chains of the business and it’s suppliers/customers
Diversification gap =
difference between ideal position & the profit after efficiency savings AND new strategic initiatives
Efficiency gap =
increase in returns caused by an efficiency drive / cost cutting exercise
Value drivers
Tangible =
Intangible =
tangible = NCAs / raw materials
intangible = brand / know-how / reputation
Methods of Corporate Foresight (6)
Issues analysis - potential signfificant events analysed for probability & impact
Scenario planning - consider series of possible futures
The Delphi method - 1-1 interrogation of experts using questionnaires
Morphological analysis - systematically investigates all components of major problems
Opportunity mapping - identifying gaps in market
Cross-impact analysis - how events will interact with one another