E2A Market Forces Flashcards
define MACRO- and MICRO-economics
identify the decision makers involved in each
MACRO: the study of the economy as a whole
(govt)
MICRO: the study of individual sections of the economy
(households, firms)
explain the ROLES of PRICE MECHANISM
rationing device, helps reach equilibrium:
• D > S → P+ → D- → D = S
•D < S → P- → D+ → D = S
gives producers incentive to respond to changesin D:
• D+ → P+ → S+ → more profit
•D- → P- → S- → avoid loss
define MARKET EQUILIBRIUM and DISEQUILIBRIUM
EQUILIBRIUM: • QD=QS • no shortage or surplus • producer + consumer both satisfied (vice versa for disequilibrium)
define DEMAND
consumer’s willingness+ability to buy a product
identify the factors that SHIFT DEMAND
Advertisement P of substitute/complement Preference Population Income Govt intervention (tax, IR, MS, regulation...)
define SUPPLY
producers’ willingness+ability to produce a product
identify the factors that SHIFT SUPPLY
COP P of other goods Tech/innovation Natural disaster Govt intervention (tax, IR, subsidy, regulation...)
what is the relationship between P and D and S?
increase in D → raise in P → extension in S
decrease in D → fall in P → contraction in S
increase in S → fall in P → extension in D
decrease in S → raise in P → contraction in D
define PED/PES
the responsiveness of QD/QS to a change in P
calculate PED
PED: %∆ in QD / %∆ in P
PES: %∆ in QS / %∆ in P
(Queue before you Pee)
calculate %∆
[(new - old) / old] x 100%
explain the influences on PED
(SPLAT)
- Substitute (availability, quantity, quality)
- Percentage of income
- Luxury or necessity
- Addictiveness
- Time (can purchase be postponed?)
explain the USES of PED
firms: PRICING
- low PED → higher P → higher profit
- how much tax to pass on to consumers
- price discrimination
govt: TAXATION
- low PED → higher tax → higher tax revenue
explain the influences on PES
(SMAT)
- Storage possibility (more stock ready)
- Mobility of FOP (quickly+cheaply+easily switch)
- Availability of factors (quickly+cheaply+easily switch)
- Time to produce (quickly change supply)
explain the USES of PES
firms: PRICE INCENTIVE
• firms want S to be as elastic as possible → respond quickly → maximize revenue
eg. increase S when P increase → more profit; decrease S when P decrease → avoid loss
govt: INFO. ABT MARKET
- increase mobility of factors by E&T
- more efficient resource allocation