E15 Flashcards
Integration
Occurs when two firms come together through either a merger or a takeover
Backward vertical integration
This involves acquiring a business operating earlier in the supply chain
Horizontal integration
Businesses in the same industry and which operate at the same stage of the production process are combined
Forward vertical integration
Involves acquiring a business further up in the supply chain
Conglomerate integration
This involves the combination of firms that are involved in unrelated business activity
Internal economies of scale
When a firm grows in size and so benefits from lower average costs
External economies of scale
When a whole industry grows in size so a firm within this industry benefits from lower average costs