E-commerce affect on functional areas

Question 1

Dominoes marketing

Answer 1

• Dominoes has reported a 10pc increase in UK sales thanks to order through smartphones
• Customers can tweet pizza emoji in America
• 10 million downloads of dominoes app

Question 2

Amazon & John Lewis marketing

Answer 2

• Use of social media, twitter and facebook
• Emailing list
• John Lewis offers free delivery on orders over £50
• Stores online are able to collet data while you browse and then promote items they think you will like based on this

Question 3

Human Resources

Answer 3

• Need for employees to have broader skills
• Employ more staff on seasonal demand
• concern over conditions in warehouse (Amazon)
• Increased automation in E-commerce
• John Lewis expected to hire over 500 IT professionals. Partly through overseas contractors.

Question 4

John Lewis & misc operations

Answer 4

• John Lewis’ distribution hub sends out as many as 400,000 orders a day
• Logistics platforms are complex
• Places greater emphasis on close relationships with key suppliers
• Economies of scale increasingly important
• Now relatively easy for smaller firms to sell online

Question 5

Amazon operations

Answer 5

• Attempting to automate warehouses
• acquired kiva systems
• Penalised for poor working conditions
• Employees tracked in wharehouse using tech

Question 6

financial operations

Answer 6

• receipts are emailed
• data is stored of debit/card info, increase in security risk
• efficiency for checkout
• Paypal
• E-commerce is changing all the time, large capital expenditure