Dunkin Donuts case Flashcards
1
Q
What are the benefits of franchising regarding the Dunkin Donuts case?
A
Expanding with minimal investment
2
Q
What are the pitfalls of franchising regarding the Dunkin Donuts case?
A
1) Lack of control over franchisee decisions
2) Inconsistent store performance
3
Q
How could you (as Elliot Karin) secure the funding for the TV advertisements?
A
By showing the sales increase from advertisements
4
Q
How would you (as Jim Dangelo) explain why Dunkin Donuts fully owned stores fail to match the performance of stores owned by competitors?
A
1) Higher administrative costs
2) Reduce operational flexibility
