Drivers Of Retailer Pricing Str Flashcards
1
Q
Competitor factors
A
Relative price level, promotion activity, advertising
2
Q
Market factors
A
Metropolitan, small city, rural; legal consideration markdown pricing
3
Q
Retailer/store factors
A
Store size and positioning, assortment, market coverage
4
Q
Category factors
A
Storability and necessity of category
5
Q
Consumer factors
A
Income, price, deal sensitivity, consumer mobility
