Drinking Cultures Flashcards
1
Q
Drinking Cultures Primary Literature
What conclusions were reached by
The Woman Who Drinks
A
- 1973 - Geoffrey Sheridan, NOVA. Interesting that the interview was between a man and woman, rather than woman-woman. Affluent woman - international travelling, huge disposable income; also evidences dysfunctional family outside the realms of Mogey’s model. Details mother falling over whilst pregnant and drunk. Bowlby rhetoric not that strong. Allusions to mental health but not dwelled upon. Article to provide moral guidance but also to touch on wider drinking among women; differentiation made between male alcoholism and female alcoholism.
2
Q
Drinking Cultures Primary Literature
What conclusions were reached by
Think Pink; NOVA
A
- 1968 - NOVA - middle class women, about sophistication; evidenced in rhetoric - emphasis on economy touches on ideals of thrift whilst marketing a luxury product. Think Abigail’s party - working class family does not know how to treat alcohols (Red in fridge). Time of Babycham - mid-60s - ‘mock champagne’. Evidences greater concern about drunk driving. Advert for Angostura aromatic bitters – a 44% alcohol which is ‘deliciously sophisticated’ and ‘isn’t likely to alarm the Minister of Transport. This is reinforced by a police officer seemingly happy to drink it.
3
Q
Drinking Cultures Primary Literature
What conclusions were reached by
MO Saturday Night
A
- 1947; male gaze present. Saturday Night paralysis - standing at a bar. ‘Saturday is to the working week what the week at Blackpool or Butlins is to the working year’. Already evidence of regarding work as ‘dull’. Cinema still popular, before the nadir of 1960s and 1970s. “Home or not, Saturday night starts for many with the six o’clock edition of the evening paper or the radio news”
- Typewriter report, voyeuristic; covering home, cinema and a ‘night out’.
- Going to a dance hall was a ‘perfectly reputable’ way of man-hunting - Srzeter, Sex before the Sexual Revolution
- Point to Jenny Taylor report - Sex, Snobs and Swing - ‘no sex here’. This focuses on the ‘strong, sexual undercurrent’ flowing ‘through Saturday night’. MO even reports ‘making love’ to an Anne.
Points to Write About
- Sexual dynamics. Male spectator - detachment but engagement in the everyday - loose scientific nature of process. Emphasis on the news, cinema, radio as traditional sources of communication. Talk about MO; 1947 rationing, etc.
4
Q
Drinking Cultures Primary Literature
What conclusions were reached by
Nescafe advert, Sunday Times Dec 6 1970 p. 69
A
- Sunday Times, Advert, 1970
- Source features an image of a cup of coffee next to an open jar of Blend 37. The table is ornate, as is the cup and saucer – selected to complement the colour palette of the image. Overall, it is supposed to look refined, for the discerning client – to attract this portion of the market to Nestle.
- The text reflects this desire to appear desirable and refined:
- “beautiful, rich São Paulo coffee beans – the finest grown in Brazil” – playing on the novelty of exotic items.
- “for the first time, freeze-dried… so all the freshly-roasted coffee, and all its distinctive flavour, is captured in Blend 37” – again, emphasis on capturing the true, fresh essence of coffee, as part of a strategy to emphasise the premium nature of the line.
- Instant or soluble coffee was invented and patented in 1881. High-vacuum freeze-dried coffee was developed shortly after World War II, as an indirect result of wartime research into other areas. Since the mass production of instant coffee began in post-WWII America, freeze-drying has grown in popularity to become a common method. Although it is more expensive, it generally results in a higher-quality product.
- Coffee bars popular for middle class and aspirational. Refer to Kate Bradley.
5
Q
Drinking Cultures Secondary Literature
What conclusions were reached by
Claire Langhammer, ‘A public house is for all classes men and women alike’ women leisure and drink in second world war England
A
- War changed the dynamic of women’s pub drinking, but it was still the case that older women tended to frequent pubs. Drinking preferences changed during the war - due to price hikes in the cost of beer.
- Prewar, the public looked down at women going to pubs, seeing them mainly as prostitutes.
6
Q
Drinking Cultures Secondary Literature
What conclusions were reached by
Kate Bradley, ‘Rational Recreation in the Age of Affluence: The Cafe and Working-Class Youth in London, c.1939-1965’
A
- Details the spread of milk bars from 1920s to 50s. First opened by Hugh D. McIntosh, as a temperance move.
- Reports on milk bars and coffee bars was presented in militaristic, invasive terms in media - unwanted spread of American subculture.
- Achille Gaggia’s invention of reliable espresso machine gave rise to coffee bars in 1940s and 1950s. Italian sophistication through the coffee, and, as Adrian Horn has demonstrated, a whiff of Americana through the juke boxes that were increasingly installed in them, created local youth cultures.
