Domestic Tourism Growth Strategy Flashcards
1
Q
What does DTGS stand for
A
Domestic Tourism Growth Strategy
2
Q
What is a growth strategy
A
- Plan to expand and develop services, products and businesses
- if more of South Africa’s population travelled, the growth market’s size and value would grow proportionally
3
Q
Pros of domestic tourism
A
-Increased domestic tourism would lead to an improvement in quality of services and development of more tourism products
4
Q
What does GDP stand for
A
Gross Domestic Products
5
Q
Why DTGS
A
- DTGS will be driven and financed by the government through the Department of Tourism
- allowing the strategy to be centrally controlled and funded and will be of benefit to all South African
6
Q
Trends influencing tourism
A
- Competiton
- The Economy
- Policies and the Law
- Tourism Market and Emerging industry
- Technology
- The Natural Environment
- Society and Culture
7
Q
What is a segment?
A
Segment is part of a whole, in this case the whole being the domestic tourism market
8
Q
What is a Profile?
A
A profile, in terms of tourism, is a biographic and lifestyle outline of a person or a group of people, highlighting their most striking characteristics
9
Q
Name the segments
A
- Spontaneous Budget Explorers
- New Horizon Families
- High Life Enthusiasts
- Seasoned Leisure Seekers
- Well-to-do Mzansi Families
