digital, social, not-for-profit marketing Flashcards
digital marketing
Digital marketing refers to all of the activities involved in planning and implementing marketing in the electronic environment
social marketing
A process that uses commercial marketing principles and techniques to influence target audience behaviours that will benefit society, as well as the individual
Issues addressed gambling drink driving smoking recycling credit card debt
not-for-profit marketing
refers to the marketing activities of organisations or individuals intended to achieve objectives other than conventional business goals such as profit
Merchant wholesalers
Merchant wholesalers are independently owned (i.e. not owned by the producer). They take ownership of the product from producers and sell it on to retailers.
Full‐service wholesalers
Full‐service wholesalers, as the name suggests, perform the full gamut of wholesaling activities, and retailers and producers rely heavily on them for numerous services. Full‐service wholesalers are one of the following:
general‐merchandise wholesalers — wholesalers that carry a wide variety of product lines, but relatively little depth within those product lines
limited‐line wholesalers — wholesalers that carry only a few different product lines, but have considerable depth in each line
specialty‐line wholesalers — wholesalers that carry a single product line and only a few items within that line.
Limited‐service wholesalers
Limited‐service wholesalers specialise in a narrow range of wholesaling services, leaving it to producers and retailers to perform for themselves many of the functions provided by full‐service wholesalers. For example:
cash and carry wholesalers — wholesalers that supply a limited number of lines of high‐turnover products to small businesses, which pay in cash and transport the products themselves
drop shippers — wholesalers that purchase from producers and sell to retailers, but organise shipment directly between those two parties rather than take possession of the products
mail‐order wholesalers — wholesalers that use catalogues and mail or courier services rather than salespeople and their own transport to promote, sell and deliver goods to retailers.
horizontal chain
Horizontal Integration is the expanding of a business at the same point within the supply chain, either within the same industry or a different one.’
Ways:
- A company also can achieve horizontal integration through external expansion.
- horizontal integration is through an acquisition, which is another form of external expansion. An acquisition is one company acquiring, or taking ownership of, another company.
vertical channel integration
Vertical channel integration occurs when different stages of the distribution channel are combined under one management structure.
Eg when a wholesaler buys a retailer or a transport business.
Supply-chain management:
Supply chain management (SCM) is the active management of supply chain activities to maximize customer value and achieve a sustainable competitive advantage.
logistics
logistics is the term used to describe all the processes involved in distributing a product
financiers
financiers provide financial services such as banking, loans and insurance, and the financial system’s infrastructure facilitates electronic payment transaction with partners and customers
advertising agenicies
///
retailers
retailers are the business from which customers purchase goods and servces
suppliers
suppliers provide the resources that are needed to make its products
