Digital Readiness Flashcards
What is digital readiness?
The degree to which an account is utilizing social media to promote and grow their business.
Digital readiness: level 1 (blue)
Little to no involvement with social media
No website
Limited local profile
Digital readiness: level 2 (green)
- posting on at least one social media site
- has a simple website sending occasional email blasts
- basic local profile
Digital readiness: level 3 (orange)
- regular social media activity
- good website with e-commerce
- sends frequent and targeted email blasts
- optimized local profile
In what year did spending on digital advertising surpass print for the first time?
2010
In 2015, how much $ sales did digital advertising drive worth of in-store sales.
2.2 trillion
Why is digital marketing not a fad.
- no longer just for the under 30 crowd
- its relevant to all socioeconomic groups and ages
- its engaging to consumers of all ages
- the blurred line between off and on line
Explain ‘always on’ in terms of digital marketing.
- There is no delineation between off line and on line
- People can interact with your brands anywhere, any time.
How much money did DIEGAO invest in digital marketing in F18?
32 million
What % of consumers between 50 and 64 use social media? What % of consumers over 64?
50-64 = 65%
64+ = 50%
And rising…
What are the 5 points which illustrate the power of social media, which you should use as a selling story.
- value (cost vs benefit)
- relationships (with consumers)
- sales (its hurting you if you don’t have it)
- awareness
- success
