F19 Program Plan Flashcards
What are the 2 core goals for F19
Ruthless menu share
Positive share performance
What are the 3 pillars of focus for F19?
Performance
Education
Innovation
Explain this pillar of focus: Performance
Grounding all conversations, analysis, planning and activation around achieving and extending business goals and delivering robust reporting through technology advancements.
Explain this pillar of focus: Education
Prioritizing education and personal performance as the first step to success, and continuing to threat it throughout the lifespan of the program. Improving education tools and training through expanded technology methods of delivery.
Explain this pillar of focus: Innovation
Driving forward thinking and through leadership in program ideas, technology, and dats to lead the industry and keep us ahead of the competition
Monthly KPI: Gatekeeper Engagements
30
Monthly KPI: Digital Readiness
5
Monthly KPI: Staff Training
5
What is the F19 objective for Gatekeeper Engagements.
Conduct education that drives better understanding and advocacy of brands while building relationships.
What is the F19 objective for Consumer Engagement.
Drive education for recruitment of consumers, but also to show support to accounts - so utilized at every account, each month, as opportunity exists everywhere, to close the path to purchase.
What is the F19 objective for Drink Features?
Secure drink features to drive visibility and trial, proving out popularity to ultimately attain the permanent menu placement.
What % menu share increase is the goal for F19 if your account baseline is sub 45% now?
+10% menu share vs baseline
Which types of menus count towards your menu share?
Bottle Service Cocktail list Dessert/after dinner menu Shot menu Sign/board Spirits list Standard menu
