Legal Flashcards
1
Q
What % of diageo broadcast advertising budget is dedicated to delivering branded responsible drinking messages?
A
20%
2
Q
What does DMC stand for?
A
Diageo marketing code.
3
Q
According to the DMC, marketing communications in the US must be placed only in channels where at least ______ % of the audience is over the LDA.
A
71.6%
4
Q
Which social media channels are approved for diageo marketing?
A
Facebook
Twitter
Instagram
YouTube
