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marketing > digital marketing > Flashcards

digital marketing Flashcards

1
Q

what is digital marketing?

A

use of online platforms and technologies to promote and sell products and services

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2
Q

what does digital marketing include?

A
  1. search engines
  2. email
  3. website
  4. social media
  5. online ad
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3
Q

advantages of digital marketing

A
  1. cost-effective
  2. global reach
  3. measurable results
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4
Q

types of digital marketing

A
  1. seo
  2. sem
  3. content marketing
  4. email marketing
  5. mobile marketing
  6. influencer marketing
  7. social media marketing
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5
Q

types of digital media

A
  1. owned media
  2. paid media
  3. earned media
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6
Q

what is owned media?

A

controlled by brand, like wesbite

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7
Q

what is paid media?

A

requires financial investment, like ads

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8
Q

what is earned media?

A

built on trust and positive experience, like customer reviews

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9
Q

what is social media?

A

platforms enabling users to create, share, and interact with content

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10
Q

benefits of social media

A
  1. cost-effective
  2. dynamic communication
  3. real-time customer management
  4. user-generated content
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11
Q

what are thought-sharing sites?

A

platforms for sharing insights or expertise

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12
Q

types of thought-sharing sites

A
  1. blogs
  2. microblogs
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13
Q

types of blogs

A
  1. corporate blog
  2. professional blog
  3. personal blog
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14
Q

what are blogs?

A

digital journals or articles written to share ideas, insights, or
stories.

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15
Q

what are corporate blogs used for?

A

used for business growth and marketing

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16
Q

what are professional blogs used for?

A

building individual or team credibility

17
Q

what are personal blogs for?

A

self-expression and connecting on another level

18
Q

define the 4E framework?

A

outlines the primary goals of
marketing communication.

19
Q

how is the 4E framework important?

A

guide how brands interact with their target audiences to drive interest, loyalty, and action

20
Q

what are the 4E frameworks?

A
  1. excite the customer
  2. educate the customer
  3. experience the product
  4. engage the customer
21
Q

how can they excite the customer?

A

capture attention with offers

22
Q

impacts of exciting the customer

A

increased engagement, conversion rate, and loyalty

23
Q

how can they educate the customer?

A

communicate the value proposition

24
Q

how can they experience the product?

A

through trials and ar and tutorials

25
Q

how can they engage the customer?

A

two-way interaction using user-generated content and rewards

26
Q

impacts of engaging the customer

A

profitability

27
Q

impacts of educating the customer

A
  1. informed purchase
  2. more trust
  3. reduced returns
28
Q

risks of engaging the customer

A

negative feedback

29
Q

what are microblogs

A

sharing short, quick updates or posts,
often focusing on specific topics or interests.

marketing (7 decks)

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