digital marketing Flashcards

1
Q

what is digital marketing?

A

use of online platforms and technologies to promote and sell products and services

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2
Q

what does digital marketing include?

A
  1. search engines
  2. email
  3. website
  4. social media
  5. online ad
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3
Q

advantages of digital marketing

A
  1. cost-effective
  2. global reach
  3. measurable results
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4
Q

types of digital marketing

A
  1. seo
  2. sem
  3. content marketing
  4. email marketing
  5. mobile marketing
  6. influencer marketing
  7. social media marketing
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5
Q

types of digital media

A
  1. owned media
  2. paid media
  3. earned media
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6
Q

what is owned media?

A

controlled by brand, like wesbite

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7
Q

what is paid media?

A

requires financial investment, like ads

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8
Q

what is earned media?

A

built on trust and positive experience, like customer reviews

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9
Q

what is social media?

A

platforms enabling users to create, share, and interact with content

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10
Q

benefits of social media

A
  1. cost-effective
  2. dynamic communication
  3. real-time customer management
  4. user-generated content
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11
Q

what are thought-sharing sites?

A

platforms for sharing insights or expertise

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12
Q

types of thought-sharing sites

A
  1. blogs
  2. microblogs
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13
Q

types of blogs

A
  1. corporate blog
  2. professional blog
  3. personal blog
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14
Q

what are blogs?

A

digital journals or articles written to share ideas, insights, or
stories.

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15
Q

what are corporate blogs used for?

A

used for business growth and marketing

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16
Q

what are professional blogs used for?

A

building individual or team credibility

17
Q

what are personal blogs for?

A

self-expression and connecting on another level

18
Q

define the 4E framework?

A

outlines the primary goals of
marketing communication.

19
Q

how is the 4E framework important?

A

guide how brands interact with their target audiences to drive interest, loyalty, and action

20
Q

what are the 4E frameworks?

A
  1. excite the customer
  2. educate the customer
  3. experience the product
  4. engage the customer
21
Q

how can they excite the customer?

A

capture attention with offers

22
Q

impacts of exciting the customer

A

increased engagement, conversion rate, and loyalty

23
Q

how can they educate the customer?

A

communicate the value proposition

24
Q

how can they experience the product?

A

through trials and ar and tutorials

25
how can they engage the customer?
two-way interaction using user-generated content and rewards
26
impacts of engaging the customer
profitability
27
impacts of educating the customer
1. informed purchase 2. more trust 3. reduced returns
28
risks of engaging the customer
negative feedback
29
what are microblogs
sharing short, quick updates or posts, often focusing on specific topics or interests.