Digital Marketing Flashcards
1
Q
SEO 101 for content
2
A
- helpful
- Relevent
2
Q
what are keywords
A
Words/ Phrases that match products to customers serach
3
Q
What is bounce rate
A
% of people who leave a page without navigating to another
4
Q
AAB
Which 3 GA reports use bounce rate
A
- Audience - How visitors perform by device
- Acquistion - how traffic performs for each incoming channel
- Behaviour - How specific pages perform
5
Q
What are Backlinks
A
How many people link to your site
6
Q
Common SEO Key points
7 points
A
- Old pages redirect to new
- Duplicate Content (staging should be locked and tobots.txt = disallow
- Titles and Descriptions are unique
- Use metadata in product listing and image labels
- Site Map - submit to Google Webmaster
- Install and configure GQ
- A slow Migration to Commerce can help loss of rankings/traffic
7
Q
What is a cannonical
Where does it sit
Where do you enable
A
- Tells google which page to show
- Headtag
- Store>Config>Catalog>SEO
8
Q
Give an example of Social Merchandising/ Marketing
4
A
- Clicking a facebook like button
- writing a review
- Sharing a product via a tweet
- Pinning your product image
9
Q
How do you track affiliate Marketing
A
you cant without 3rd party module
10
Q
What is a good way to monitor traffic and usability trends
6
A
- a/b testing
- Bounce race
- AVG order value
- Conversion
- Session duration
- page session
11
Q
What does GTM let you do
A
Add scripts to a website
12
Q
Buisness Intelligence reports on.
A
ecommerce about your store
13
Q
GA Reports on your…
A
traffic
14
Q
Example BI reports
A
- how many orders month to month
- most loyal customer
- is coupon stretegy working
- revenue
- conversion rate
15
Q
Example of GA reports
A
- audience demographic
- audiuence mobile usage
- broswer usage
- behaviour
- Bounce
