Digital business strategy

Question 1

Strategy

Answer 1

A strategy is a long-term action plan
for achieving a goal, set in the context
of a rapidly changing environment

Question 2

Strategic alignment model (SAM) : 2 dimensions ?

Answer 2

• Henderson & Venkatraman (1993)
• Aligning Business and IT (functional integration)
• Aligning internal and external drivers (strategic fit)

Question 3

Strategic alignment model (SAM) : 2 approaches for alignment ?

Answer 3

• Business driven: take the business strategy as the starting point and derive the IT infrastructure
• IT driven: focus on IT as an enabler; start from IT strategy deriving organisational infrastructure

Question 4

Business Strategy

Answer 4

• is a plan that helps a company achieve its goals. It
  aims to give the company a competitive advantage
  -

Question 5

Levels of business strategy (3)

Answer 5

• Corporate (long term plan on how to compete in the market)
• Business (plan to achieve a specific goal => increase market share)
• Functional (focus on specific business area)

Question 6

Two types of (corporate) strategy according to Porter (1996)

Answer 6

• Cost leadership
• Differentiation

Question 7

IT strategy ?

Answer 7

discipline that defines how IT will be used to help businesses win in their chosen business context

Question 8

IT-Strategy Components (6)

Answer 8

service strategy
Information data strategy
application strategy
infrastructure strategy
security s
sourcing s

Question 9

Digital business strategy

Answer 9

• Fusion between IT strategy and business strategy
• Overcoming the view of IT strategy as a function following
  business strategy

Question 10

4 Key Themes of Digital Business
Strategy

Answer 10

1. Scope: Digitization of products and services and information around them
2. Scale: Growing of business in digital and physical terms
3. Speed of product launches, decision making, SCOps
4. Source of value creating: Additional dimensions in addition to leveraging physical, tangible resources