Differences in New Media Flashcards
what are the three main differences that come with the new media ?
generational differences
class differences
gender differences
what theorist studied generational differences in the new media and what did they find
Boyle 2007 ; the younger generation have grown up with new media and have been taught to use it eg by peers, school , the internet
how much more likely are the younger generation to go online via their mobile than those aged 55+
10x and they are more likely to consume media through a variety of formats
evaluate boyles view on generational differences
too deterministic older people still use phones for recreational purposes and others eg online shopping
what theorist studied class differences with the new media
Jones 2010; agrees with Boyle about age but within the younger generation social class has an impact on new media use
what group of people did Jones find to have relatively infrequent users of the internet
16-24 year olds from disadvantaged backgrounds
evaluate jones view of class differences in the use of new media
the global pandemic allowed this issue to be addressed internationally during online learning and technology being more accessible (still impacts society)
what theorist studied gender differences in the new media
Li and Kirkup 2007; studied use of the internet by Chinese and British students and found two global gender based cultures
what did Li and Kirkup find men more likely to do in the new media
-have positive attitudes towards the internet and use it more
-be self confident in their skills
-use email/chat rooms/computer games
-less likely to use it for studying
what was the evaluation of Li and Kirkups view of gender differences (2)
-could link to stereotypes of men and women in general
-sample is not representative
