Development Of Trust And Initial Trust

Question 1

How does conventional trust literature argue that trust can be developed?

Answer 1

Cognitive based trust: Through cognitions

A cognitive process that distinguishes between persons and institutions that are trustworthy, distrusted and unknown- Lewis and Weigert 1985

Trustor can base their trust on rational reasons, accumulated knowledge.

Question 2

Cognitive based trust is one way trust is developed.

Name another?

Answer 2

Affective based trust. It is based on an emotional bond between the participants.

Question 3

What comes first- cognitive or affective based trust?

Answer 3

McAllister (1995) argues that evidence will be obtained through cognitions first before a trustor will engage in a relationship therefore cognitions precede affects.

In B2C Trust- Johnson and Grayson (2005) empirically prove this.

Question 4

What is knowledge based trust?

Answer 4

Trust that emerges between a trustor and trustee based on the quality of their relationship. Previous experiences generate knowledge and make the future relationship more predictable and less uncertain

Question 5

Development of consumer e-trust:

Where is the gap in the research?

Answer 5

Most researchers have looked at the antecedents which affect consumers perceived trust and the trustees characteristics but have not looked at the consumer side of the issue

Question 6

What is initial trust?

What is the High Initial Trust Paradox?

Answer 6

Initial trust is the trust when parties first meet or interact.

What is a trustor has a lot of initial trait before the parties meet? Typically trust researchers think that trust begins at zero and increases over time but perhaps this is not the case