Developing Theory Flashcards
What is the primary focus of communication theory?
The primary focus of communication theory is to understand how information is transmitted and received between individuals or groups.
True or False: Communication theory only applies to verbal communication.
False
Fill in the blank: The __________ model describes communication as a linear process where a sender transmits a message to a receiver.
Shannon-Weaver
What are the four main components of the Shannon-Weaver model?
Sender, Message, Channel, Receiver
Which theory emphasizes the role of social context in understanding communication?
Social Constructionism
Multiple Choice: Which of the following is NOT a type of communication? A) Verbal B) Non-verbal C) Interpersonal D) Quantum
D) Quantum
What is the term for the study of how messages are constructed and interpreted?
Semiotics
True or False: The transactional model of communication suggests that communication is a one-way process.
False
What does the term ‘noise’ refer to in communication theory?
Any interference that distorts or disrupts the message being communicated.
Fill in the blank: The __________ model emphasizes the simultaneous sending and receiving of messages.
Transactional
What is the primary difference between ‘interpersonal’ and ‘mass’ communication?
Interpersonal communication occurs between individuals, while mass communication is directed towards large audiences.
Multiple Choice: Which of the following is an essential element of communication? A) Sender B) Message C) Receiver D) All of the above
D) All of the above
What role does feedback play in communication?
Feedback allows the sender to understand how the message was received and whether adjustments are needed.
True or False: Non-verbal communication includes body language and facial expressions.
True
What is the main premise of the Uses and Gratifications Theory?
It posits that individuals actively seek out media to satisfy specific needs and desires.
Fill in the blank: The __________ theory focuses on how media influences the perceptions and behaviors of individuals.
Cultivation
What is meant by ‘encoding’ in the communication process?
Encoding is the process of converting thoughts into communicable messages.
Multiple Choice: Which of the following models is considered a multi-step process? A) Shannon-Weaver B) Berlo’s SMCR C) Schramm’s Model D) Both B and C
D) Both B and C
What does the term ‘context’ refer to in communication?
The surrounding circumstances or environment that influence how a message is interpreted.
True or False: Communication theories can evolve over time as new research emerges.
True
What is the significance of the ‘audience’ in communication theory?
The audience is the target group that receives and interprets the message, influencing its effectiveness.
Fill in the blank: __________ communication involves the use of technology to convey messages.
Mediated
What does ‘decoding’ refer to in the communication process?
Decoding is the process of interpreting and making sense of the received message.
Multiple Choice: Which theory examines how communication shapes societal norms? A) Social Constructionism B) Uses and Gratifications C) Cultivation Theory D) All of the above
A) Social Constructionism
What is the role of cultural factors in communication?
Cultural factors influence how messages are constructed, interpreted, and understood.
True or False: Communication theory only applies to written and spoken language.
False
What is the importance of context in effective communication?
Context helps clarify the meaning of messages and can alter their interpretation.
Fill in the blank: The __________ model emphasizes the importance of shared meanings in communication.
Symbolic Interactionism
What is the main focus of Critical Theory in communication?
To examine power dynamics and social inequalities in communication practices.
Multiple Choice: Which of the following is a key element of the communication process? A) Source B) Channel C) Message D) All of the above
D) All of the above
What does ‘media literacy’ refer to?
The ability to access, analyze, evaluate, and create media in various forms.
True or False: Communication theories are static and do not change over time.
False
What is the significance of the ‘sender’ in the communication process?
The sender is responsible for creating and transmitting the message to the receiver.
