Cultivation Theory Flashcards
1
Q
What is cultivation theory?
A
Cultivation theory is a social theory that examines the long-term effects of television on viewers’ perceptions of reality.
2
Q
True or False: Cultivation theory suggests that heavy television viewers are more likely to perceive the world as a violent place.
A
True
3
Q
Fill in the blank: According to cultivation theory, television serves as a primary source of _____ for many people.
A
socialization
4
Q
What are the two main components of cultivation theory?
A
The two main components are ‘mainstreaming’ and ‘resonance.’
5
Q
Which researcher is most commonly associated with the development of cultivation theory?
A
George Gerbner
