Desktop Publishing

Question 1

WHAT IS DESKTOP PUBLISHING

Answer 1

The process of using a software to create publications such as magazines, newspapers, books, leaflets and posters.

Question 2

PAGE CONTENTS

Answer 2

Header
Headline or title
Sub heading
Body text
Graphics/pictures
Captions
Footer
Colour fill
Pull quote
Line/shape

Question 3

PAGE STRUCTURE

Answer 3

Header space
Heading/title space
Margin
Footer space
Columns
Gutter space

Question 4

DTP TECHNIQUES

Answer 4

Drop shadow - Makes an important feature of the graphic stand out. It creates visual impact and gives a sense of depth.

Transparency - Can help to balance tones in a layout. Can also make an object stand out more.

Reverse - Creates contrast by putting white text on a coloured/darker background.

Cropping - Cropping can remove an unwanted background, introduce curves to contrast with rectangular shapes or enhance visual impact. Square cropping or full cropping. Bleed - Partial crop of an image off a page, less formal.

FTAAP - Can create contrast with a linear layout. Adds visual impact. Can bring a page together.

Text wrap - Creates unity as it connects an image with the text and can create space in a busy layout.

Question 5

TYPEFACE

Answer 5

Serif - HAS A FLICK. Looks traditional and formal.

Sans serif - Mainly used to advertise modern products.

Display/slab - Short and bold. Good for posters and eye catching.

Script - Imitates handwriting. Suggests formal, flowery and formal.

Novelty - Humour, fun mood or style. Appeals to younger audience.

Use no more than 3 in a publication

Question 6

RGB AND CMYK

Answer 6

RGB - Red, green, blue. Used for on screen colours and websites.

CMYK - Cyan, magenta, yellow and key(black). Used when a layout is to be printed.

Question 7

FILE TYPES

Answer 7

Vector graphics - They can be scaled up or down, they look like drawings opposed to real photos and the quality ranges from cartoon-like to more realistic illustrations.

BMP - (Bitmap images) Made up of pixels arranged in a grid. If you increase the side of a bitmap image, you will see blurring.

JPEG (.jpg) - Most common type of file. They can deal with millions of colours. Never copy and paste an image as it will lose quality, always import.

PNG (Portable network graphic) - Have the option of a transparent background. Useful when layering graphics.

Question 8

DESIGN ELEMENTS

Answer 8

Colour - Can make a product stand out, can give visual impact, unify a layout, create a mood.

Shape - Visual impact, contrast, unity

Line - Used to connect/ seperate parts of a layout and create emphasis by underlining features. Can link parts on a page and create unity.

Text/Image

Image

Question 9

DESIGN PRINCIPLES

Answer 9

Depth - Overlapping, drop shadow, difference in scale. Makes an object dominant.

Alignment - Can improve the structure of the layout. Can make a page easy to follow and organised.

Balance - Asymmetric balance is more eye catching as it creates contrast and both sides don’t match.

Unity - Connects everything on the page, similiar colours, repeated features, closely positioned. Easy on the eye.

Dominance - When one item stands out more than others or when an item is made more eye catching. Enlarging the focal point, contrasting, leaving white space around something.

Contrast - Difference in colours, sizes, typeface and shapes. It is eye catching and creates visual impact.

Question 10

COLOUR THEORY

Answer 10

Primary colours - Red, blue, yellow.

Secondary colours - Green, orange, violet.

Tertiary - When primary colours are mixed with secondary colours eg yellow-orange.

Harmony - close to each other on the colour wheel, easy on the eye.

Contrast - Colours far apart or opposite, eye catching, complimentary.

Warm colours - Advancing colours appear closer to you. Sense of warmth.

Cool colours - Receding colours appear further away. Sense of cold.

Tone - How weak or strong a colour is. Tone on a flat side object means each surface has a flat tone. Tone on a curved object means it has a graded tone.

Tints and shades - Increases colour options for a designer, add black or white.

COLOUR MOODS
Red - Warm, exciting, dangerous.

Orange - Warm, cheerful, energy.

Yellow - warm, energetic, sunny, cheerful.

Green - Cool, calm, natural, healing.

Blue - Cool, wisdom, relaxing, sophisticated.

Purple - rich, luxury, mystery, wealth.

Violet - Cool, peaceful, solitary.

Neutrals (greys and browns) - Natural, restful, elegant, earthy, reliable.

Black and white - Pure, goodness, perfection, dramatic, power, mystery.