Design Principals Flashcards
Repetition (pattern)
multiple appearances of shape, color, etc in comparison
Variety (contrast)
the use of differences to increase visual interest
Define Rhythm
repetition of accented elements to create a sense of movement
Balance
the distribution of actual or visual weight throughout a composition
Unity/harmony
a feeling of wholeness, of the belonging together i.g compositional, conceptional, , focal point can be unifying
emphasize
drawing more attention to some parts of the comparison than others i.g light can be used to emphasize
Economy
the use of few means as possible to acheive a visual result
Proportion
size relationships btw parts of a whole or two or more parts perceived to as a unit .
scale
relationship of one object to another or of an objects size compared to general perception
relationship to the environment
the object in relation to immediate relationship to the environment