Design of Questionnaires Flashcards
the questionnaire must
operationalise concepts in a valid way
the first is to generate as many
ideas that might be relevant to the hypothesis then discard ideas that don’t work
decisions need to be made about the types of
questions to ask including whether they should be open or closed
open questions allow respondents to answer in
whatever way that they prefer.
open questions may produce
qualitative data
qualitative data represents what
people think or feel
open questions can be more
informative than closed questions
open questions have the disadvantage
of being much harder to analyse
closed questions invite the respondent to select from
various possible answers
there may be a fixed choice
the respondent is provided with a range of responses rather then give their own
likert scales have
various statements and the participants task is to indicate their level of agreement on a 5 point scale
whats the 5 point scale
goes from strongly agree to strongly disagree
most questionnaires used
closed questions as they produce quantitative data that are easy to score and analyse